You’ve probably been using the Net for a considerable number of years now. You experimented with MySpace and LinkedIn and then Facebook came along and you tried that out. Then Twitter took off and you thought you would try and try that social network too.
And then in the past half a year or so Google decided to go into the arena with their new social network called Google Plus. The issue is that people have no need for another social network. It is too much to learn and absorb. With technology growing at an ever increasing rate it is almost impossible to lead our real lives as well as consume a 4th social media platform. Quite simply the human brain can’t stay alongside of technology.
And this is the difficulty Google has. They entered the arena too late when the early adopters of social media learned and shared all they could about the 1st 3 platforms.
Another fact that has been overlooked is that Google are above all a technology company. With their target technology they have not managed to educate the user on the best way to use their system. They have left the marketing and education up to the early adopters which is like leaving the responsibility of corporate web design to your kids.
Another thing is that Google Plus isn’t simplistic. With Twitter the idea of sharing 140 characters of what you do is not tough to embrace. Folks are typically stumped as to how to exploit the Google system.
The biggest gripe for me is that I can’t synchronise my updates from Twitter onto Google Plus or my updates from LinkedIn or Facebook. If Google wishes users to take on and migrate over to their system then they need to lower the hurdles which make adoption quicker and faster.
Let this be a warning for technology firms. You don’t always have to be first in the market but you also don’t really wish to be in fourth place either.