An enhanced web experience includes visually appealing images, and text that keeps website visitors attentive and focused on a goal. Quality photography, elicits desired responses, delivers key concepts, showcases products and ideas, and drives visitors further into the site towards its goal. The use of high quality pictures attracts attention, and maintains visitor focus. Web pages that load efficiently maintain visitor engagement, and give them the desire to further explore the site. An enhanced online experience results from efficiently loading web pages.
Website photos are the first view potential visitors get of the website. This is the first chance to persuade them. First impressions determine whether potential visitors venture farther into the website, or simply click on to another. Pictures play a main role in keeping visitors on a site, and in motivating them to stay and explore it. Quality pictures motivate users to remain at a site to explore it.
The placement of photos on a website is as important as placing items in display windows near a store entrance. Displays are designed to encourage customers to go in.
For sites that express ideas, or seek to influence decisions, photos can play a key role in persuasion. Visitors often act on their perceptions and first impression, and typically look before they read. Photography enhances first impressions and perceptions preparing site visitors for persuasion.
Imagery holds the power professional marketers and advertisers rely on. It is the force that drives persuasion and sales. If a website sells products, quality photos will be a primary factor in sales. Buyers want to see up-close views of things they want.
Pictures are like power-tools on websites. Online imagery can wow visitors, drive them further into a site, and convert casual onlookers into agreement, and/or influence their buying habits. Once a site has elicited the conversion of an onlooker to buy or believe, a smooth, efficient, direction towards the goal is the ideal experience. Pages need to load efficiently to keep users on the site’s pages. They do not want to wait for pages to load!
High resolution photographs are large, and loading time is extremely slow. They have much higher image quality, but significantly increase user wait time. Web browsers do not handle large files efficiently causing a user’s attention and focus to be interrupted.
Photos optimized for the highest resolution possible (to be crisp and clear) as well as smallest possible file size (fastest loading) significantly enhance the experience of site visitors. When a few kilobytes can be saved on each image, the speed of loading an entire page significantly increases, especially for those using slower connections. Those using fast connections, experience pictures of quality that will allow a page to almost instantly appear.
Using photographs is a key factor in enhancing a user’s experience of the website. High quality photos add value to the website because imagery has the power to sell and to persuade. Photographs of high quality enhance visitor experience by providing efficient browser loading, best visual quality, and powerful first impressions. By eliciting a conversion response, high quality pictures keep user attention focused on site goals.
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