If you want to fully understand the role of the landing page design you must at first put yourself in the shoes of a visitor. When you’re browsing the internet, what are the chances that you will buy something off a site that doesn’t seem believable? People will always try to stay away from the pages that don’t make them feel confident.
So in essence, the true role of a landing page design is to the trigger all the right set of emotions in the visitor: trust, interest and curiosity. If you mix these together there’s no way you won’t turn that visitor into a customer.
You’re not the only marketer on the internet, that’s something you will instantly find out when you venture into this business. Chances are a whole lot of people will be selling the same product as you. But what differentiates you from them except your rank on Google? Of course, it’s the site itself.
The only way to rise above your competitors is to do things better than them and to always be one step ahead. This is why it’s very vital that you stay in touch with everything new and groundbreaking in terms of design and what visitors want from a site. A quality landing page design with a more expensive product will always be more successful in attracting customers than one that sells products for a cheaper rate but does it on a platform that the visitor doesn’t find believable or attractive.
Building a site from scratch can be a very intriguing and fun process if you have all the right knowledge under your sleeve. Apart from all the technical issues that you will need to sort out, like the SEO of the page, you must at first take care of the credibility of your page. But how can you make people believe that you are indeed a credible seller?
A few great methods through which you can do this is to offer a few services for free. All you should ask in return is a testimonial or a review. If you will take a closer look to some affiliate marketing sites you will notice that they have awards featured on their pages. These are highly effective and the way to achieve this is to sign up to an association that offers these.
These are very effective ways to boost up your credibility. But once you have that make sure you never lose it, thus never try to lie on your landing page design design.