Tag Archives: video sales letter

Custom Landing Page Design Tips

The custom landing page is what the visitor sees for the first time when he lands on your webpage. So logically, every website has a landing page. But the interesting thing is that many people are completely oblivious of its importance.

The big difference when it comes to making money online through affiliate marketing is made with a good custom landing page.

Tips and tutorials on how to make the custom landing page are always god sent to beginners in the field.

They might even pose interest to more experienced marketers who want to keep up with the newest trends. It’s like they say, nothing will kill your business faster than the inability to adapt.

But adapt to what? You should be aware of the fact that every special offer you might have needs to have its own landing page design.

If you’re advertising your site or product through Adwords or on Facebook, the biggest mistake you could make is to put one thing in the ad and have something entirely different on the site. If the visitor notices this, and he usually does notice it, he will click away right on the spot!

Make things as simple as possible for the potential buyer. This includes using the so called call-to-action, a subtle invitation from you – the seller – to him to purchase your product. This could also be the case if you want him to sign up for a newsletter. Make things easy to spot on the custom landing page. People appreciate it and are attracted to sites that are straightforward.

Another big mistake people commit is that they have distractions on their site. These are quite dangerous as they might either distract the user from finishing reading your sales copy and to potentially buy the product to actually losing him as a visitor. Don’t offer temptations to your visitor so that he could check out other websites. And also, don’t bug him with ads and pop-ups. Those are really annoying!

Just remember to keep it as simple as possible. The visitor is already on your site, so there’s no need for flashy gimmicks to get his attention. You need to focus on maintaining his attention for as long as possible. Do this and your conversion rate will be the one you have always wanted!

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How To Triple Conversions With Sales Video

There are many ways to grab a visitor’s attention whenever he’s on a site but there are few that do it in a couple of seconds. It’s well known that someone will never spend more than a few moments on your webpage if he deems it useless to him. To make sure that doesn’t happen, consider creating a video sales letter.

There are many ways to build an affiliate site through which you wish to sell a product made by someone else. Many people will fill their site with long content, and I strongly advise you no to do the same. People are in a hurry and they can be easily bored, especially on the internet. But do you know what almost never bores a person? Videos. So there’s your reason to create a Video sales letter for your site and product.

Be honest in your videos as honesty will always prevail and it will bring you success. It’s not that big of deal to make a video, mostly anyone could create one very easily by simply throwing a couple of photos and some text in the mix. But a smart video is one that seem as humane as it can get, and one that has a warm quality to it. An actual human voice that narrates is a must and not some generated computer voice-over that cheapens it.

If your Video sales letter from your custom landing page expresses confidence, you will definitely grab your visitor’s attention and from there to turning him into a customer ready to show you the money is a really short road. Image is everything, especially if you want to sell something.

Always be fully honest in your videos as the majority of people will know right away when something is false or simply sounds too good to be true. Another way to ruin a video is by filling it with large blocks of text. People hate reading these type of things, they want image and sound.

You could also throw in a joke or two if you’re up to it, anything to make your visitor connect to you and your product. People simply are in awe for an entertaining Video sales letter and you need to make that happen!

Make sure you don’t overlook the technical aspect of the video, like its audio and image quality. People hate videos with low volume. Also, a Video sales letter with a very high volume that blasts through their speakers as soon as they open the page can be a major turn off so be careful.

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The Benefits of Video Sales Letters

Are you still using those simple and over-used sales pages? While there was a time when those were the big thing in affiliate marketing, things have changed and the Video Sales Letter revolutionized the way people present and sell their products.

And all good change comes from the necessity of making things better and easier for the visitor. And using a sales video instead of a text sales copy is a very logical decision because it’s been shown that people are very attracted to videos (more than 50% of searches on the Internet were for videos).

You can perform all types of SEO tricks for your page to get it at the top spot of Google, but if you don’t have the proper tools of impressing your visitors once they cross your website, your whole work was in vain. The answer to this question, “what impresses a visitor the most?” is a quality sales video. The main attraction behind it for a marketer is that it can do a lot of things, including convincing your visitor that the site they’re currently on is a trustworthy one and to successfully capture his attention for the whole time he’s on the page.

People won’t just settle and buy things from the first site they visit. No, they usually compare the webpages that sell the product or service they’re after. And while the actual price of the product is something almost everyone considers, what happens when the prices are the same? That’s when the visitor will start weighing other options and one of them is the design of the site and how trustworthy does it look.

A relatively short presentation of your product and yourself in a Video Sales Letter will do a lot more to impress and convince your visitor than just a simple sales text copy. People are lazy and they rarely go through a big block of text. But once a video starts, and the sound and picture quality are good, he will watch it. And if he watches it, the chances are that he will seriously consider buying it.

What’s the best way to create a Video Sales Letter?

While there are companies who would be more than glad to make you a Video Sales Letter according to your own specifications, you can also take things into your own hands. For example, if you want to prove something to the visitor in your video, a great way to do this is to record your desktop activity, while you demonstrate whatever you want to demonstrate to him. All you need is a microphone and a cohesive presentation.

The biggest attraction of a video for people is that things can be explained in a whole superior level than just with some boring text and this is why a Video Sales Letter is exactly what you need on your webpage!

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