Tag Archives: SOPA

How Could SOPA and PIPA Affect Web Marketing Firms?

Some of the recent headlines in the news have been about SOPA and PIPA. SOPA (Stop Online Piracy Act) and PIPA (Protect Intellectual Property Act) are both bills designed by the U.S. House of Representatives and the U.S. Senate, respectively. These acts are designed to end the sale and use of pirated material over the internet. These acts could have a gigantic effect on web marketing efforts, which in turn would affect most any online marketing firm.

The bills propose legislation that will protect copyrighted material. The bills were mainly designed to protect this material from being pirated in other nations, but would have dramatic consequences for American companies. These bills would ask the sites to start policing their users further than what they currently do. Most online sites have terms of use that ask their users to supervise themselves, and if an issue of misuse occurs then the website can shut down the individual user’s profile. If the acts were passed then it would mean any content submitted by individual users could result in the shutdown of the entire website.

Especially for an online encyclopedia like Wikipedia, this poses various problems. In keeping with its encyclopedic background, the site tries to remain neutral in any information that is uploaded on the site. If SOPA and PIPA were passed through Congress then Wikipedia would need to censor any information posted and start acting as an advocate for social and political issues; which goes against the very nature of the website.

In response to the bills, Wikipedia shut down its English language website for a 24-hour period. The blackout of its services was meant to be a small protest to the bills and a way of raising further awareness for the average individual. If other internet sites, and search engines in particular, shut down there services for any period of time it might have dramatic effects on the web marketing performance of any online marketing firm. While some of these sites are staying up, but making their opposition known, if they choose to follow suit and shut down it could mean great loses for web marketing firms.

Web marketing firms rely on websites and search engines to distribute content and increase awareness about their clients. If websites and search engines started to be blacklisted and shutdown then this could take away the web marketing firms’ ability to generate traffic to the websites of business all across the globe. If people don’t know about these businesses then everyone suffers. The online marketing firm will lose business because they can’t deliver the results they previously could. The small to mid-sized organizations wouldn’t be able to compete as well as they did with the help of the online marketing firm. They would lose sales opportunities due to diminished visitor rates and public awareness. And lastly, the individual consumer would lose out because they would not be able to use the services of the internet and the number of options for them would decline.

So, do you think you would like to find out more about hiring an online marketing firm? Would you would like to find out more about web marketing? visit fishbat.com to find out more!. This article, How Could SOPA and PIPA Affect Web Marketing Firms? is available for free reprint.

What is SOPA? Why Social Media is Buzzing About The Proposed Legislation

It’s nearly impossible to go online without noticing something about the Stop Online Piracy Act – or SOPA. The proposed bill has outraged many people and it’s why social media sites have been buzzing about the proposed legislation since it was first introduced. But just what is the proposed Act and what impact would it have on America and American’s lives? As an employee of a social media agency, the proposed legislation has me concerned about the future of my industry.

The Stop Online Piracy Act (HR 3261) was proposed by the Republican Congressional representative from Texas Lamar Smith on October 26, 2011. The stated purpose of the bill is “To promote prosperity, creativity, entrepreneurship, and innovation by combating the theft of U.S. property, and for other purposes.” Proponents of the bill are claiming that they are aiming to protect copyrighted material from piracy. Detractors of the bill are claiming that the bill would violate First Amendment rights, and would be the start of an Internet censorship usually only seen in countries like China.

One of the major factors in SOPA’s creation was due to concern over cross-border online pharmaceutical drug sales. International pharmacies, particularly in Canada, don’t always indicate where they are based. Google lost a $500 million judgment vs. the US Department of Justice due to this, as it was judged that Google, in permitting ads to placed for Canadian pharmacies, helped to American consumers to illegally obtain and import prescription drugs, whose quality could not be certified.

The topic of intellectual property rights has been a hot button issue since the start of online file sharing. Due to the Napster era, and now the multitudes of torrent sites, the MPAA is throwing its support solidly behind SOPA. The Digital Millennium Copyright Act took aim at deleting illegal/pirated content from websites. Now SOPA is after the sites themselves that host the material.

There is no doubt at all that people’s livelihoods are at stake, in both the music and movie industry. The Global Intellectual Property Center states that 19 million Americans count on some sort of intellectual property-driven sector for their livelihood. This sector makes $7.7 trillion dollars a year. Struggling writers, garage bands, and indie filmmakers all stand to gain from this legislation.

The argument against SOPA isn’t concentrating on those people or what the better part of the legislation is trying to do. The argument against SOPA is over privacy rights, over the data packets which an internet service provider would have to scan to determine whether or not the information that is being accessed is in violation. The argument over SOPA is about censorship, over the government blocking websites, comparable to what China does with their Great Firewall of China. The piracy needs to stop but censorship isn’t the solution.

So, do you think you would like to learn more about hiring a social media agency? Do you think you would like to learn more about why social media matters? visit fishbat.com to learn more!. Unique version for reprint here: What is SOPA? Why Social Media is Buzzing About The Proposed Legislation.