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How to Sell Art: Market the Heck Out of It!

Many artists don’t really know what it means to “market”. This article will dispel confusion you might have about marketing your artwork.

The most important thing to understand about selling art is that it involves marketing. Marketing and selling are related, but they are not the same thing. Marketing is all about making people aware of your product, while selling is about getting the to actually buy your product. After all, customers can’t buy something if they aren’t aware of it.

Marketing includes the pricing, location, advertising, public relations, and display of your art products. Marketing is about helping your customer find your product. Selling is the final step in the process – when the customer whips out her credit card and buys your art.

One word you hear quite a bit about in relation to marketing is “demographics”. That’s a jargon word to describe a practical issue: who are your customers? What gender, age, and race are they? What income and educational background do they possess? What kinds of jobs do they have? What are their hobbies? Where do they hang out?

Marketers typically combine the answers to these questions to answer the question “who are our customers?” A demographic profile (often shortened to “a demographic”) provides enough information about the typical member of this group to create a mental picture of this hypothetical aggregate. For example, a marketer might speak of the single, female, middle-class, age 18 to 24, college educated demographic.

While you probably aren’t interested in getting quite so technical (and you probably don’t need to), it is useful for you to put some thought into the “who are my ideal customers?” question. The answer to that question will help you market your artwork, which in turn will help you sell your artwork.

The reason why it’s important to understand marketing as well as selling, is that if you don’t market enough you won’t sell enough. Too often, artists just thing about selling, which is actually the last step in a multi-step process. They realize too late that they should have done more promotion. They feel so disappointed when sales are slow and it’s really discouraging. The solution to that is to educate yourself about marketing and selling, and create success the next time.

Get more artist tips at Barbra Sundquist’s Collage Ideas Blog.. This article, How to Sell Art: Market the Heck Out of It! is released under a creative commons attribution license.

The Secret to Selling Your Art

Many artists experience the problem of how to sell their art. It seems that when it comes to selling your art, there are a bunch of secrets that only some artists know. Or are there?

The fact is that there is no secret to selling your art. All the information you need to know is freely available to you. The trick is learning and applying that information.

One thing that you might not have thought of is that “marketing” is just as important in the life of an artist as the “creating”. Or to clarify: marketing is just as important as creating if you want to making a living as an artist. If you don’t need to earn a living as an artist then marketing is not as important.

Given that marketing is necessary in order to sell art, let’s understand exactly what marketing is. Simply put, marketing is making people aware of your product.

Making people aware of your art can take many forms. In fact, the more forms the better, because the more ways that your art is exposed, the more likely potential customers will notice it. Examples of forms of marketing include Facebook updates (and be sure to include a photo so people can see your art), displays in a shop windows, workshops or artist talks where you demonstrate your art, an exhibition, a website, a sign at the bottom of your driveway, and many other forms. Essentially, marketing is anything that gets the word out about your art and lets people know that it exists.

666Notice that so far I haven’t said anything about actually selling your work. Marketing is not the same as selling. The end result of marketing is to sell your art, but marketing is the step that comes before actually selling.

So know that marketing is all about making people aware of your product, while selling is about getting the to actually buy your product. Because that’s the whole point, isn’t it?

Marketing your art involves thinking about things like pricing, location, advertising, public relations, and display. Marketing is about helping your customer find your product. Selling is the final step in the process – when the customer makes the decision to actually invest in a piece of your art.

Want to find out more about how to sell art then visit Barbra Sundquist’s home business website for more great tips.