Tag Archives: public relations

Selecting A Template Design For PowerPoint

The choices for template design for PowerPoint are quite extensive. Many options can be found that are included with the program. In addition you can select from many different styles available on many Internet sites today.

A Power Point presentation program is often used when you want to present something to a large group of people. You can select a design layout for the entire presentation or you can pick a different one for each page. There are many different options to select from.

You can select a layout that is used for the entire presentation or you can select individual designs for each page that you create. There are many options also that will allow you to download an entire presentation into which you will place your information. If you are new to the program, using an option such as this can help you to eliminate much of the frustration that you might feel when trying to do one yourself.

Layout options might include boxes for text, graphics, photographs or charts. You might include all of these options on one page or you might use one page for one of these choices on their own. It is important to keep in mind that this is a visual display, so you might want to use at least some graphics or animation to break up the text.

The use of this program seems to be popular in certain industries but is not widely used in all industries. Today there are newer, more advanced programs that are used for presentations. Because it can be somewhat difficult to use for overhead projector display, many people choose to use other options that may not be as difficult to set up and use.

Template design for PowerPoint options is quite varied today. You can select a variety of different layouts for your presentation or just use one type throughout the entire slide show. Instructors in college and high school often will use a presentation such as this during lectures.

Over the years PowerPoint has become a staple application in the business world. Every day it is used by millions around the world. But not every user possesses the skills, free time or even the desire to make powerpoint templates for work or other purposes. If you’re one of these types of people, then visit the Article 10 Presentations site to fill your PowerPoint needs!

New Reputation Monitoring Tool for Audi

The Audi.360 includes a “dashboard” however it is not a new model of car that is catching attention. It is Audi’s new digital tool for monitoring and managing their reputation which runs 24/7. Audi not only uses this new digital tool to keep track of their media coverage, including social media, but also the reputations of their CEO, board members and their primary competitors; BMW and Mercedes Benz.

Judith Piesbergen, from Audi’s issues and reputation management team, detailed Audi’s process for monitoring its reputation worldwide while speaking at the Global Strategic Communication & Measurement Conference hosted by International Association of Business Communicators and Prime Research in New York on Thursday.

The company identified seven key factors that drive its reputation: including management, strategy, financial performance, products and services, social responsibility, appeal as an employer, and ecological responsibility. Audi also benchmarks these measures versus its two key competitors. With so many variables, Prime Research developed the 360 tool to manage the information flow, and it provides real-time information by country and time frame.

Audi set up a newsroom to monitor media coverage and a radar system to track risks and trends, which Piesbergen said enables them to “deal with negative issues quickly, and inform board members as soon as they arise.” The newsroom’s staff of two tracks Audi news from 7a.m. until 10p.m., seven days a week, and she monitors noteworthy changes. The tool automatically updates and categorizes the news so everyone is on the same page. They also created a “reputation radar” system to examine trends and potential risks as well as a capability to assess competitive strategic issues.

In addition, the company continually monitors its CEO and board members, one of the most striking aspects of the program. Germany, unlike some other countries, holds board members highly accountable. Audi’s C-suite tool stands for “chief” as in CEO, but it really means “closely.” The tool tracks board members’ media performance, including mentions and appearances in the news and the tonality of interviews, speeches, and videos. Every board member has their own spokesperson and board turnover is low.

The comprehensive program provides objective data for what is otherwise a subjective topic. Piesbergen explained that the information is used “as the basis to make our argument” when issues arise. For example, she said that initially Audi found its financial management ratings were strong while its social responsibility ratings were weak, so it set out to improve the latter.

And the reputation system helps Audi handle more sensitive management issues. Piesbergen reported that they use the C-suite tool’s findings to “point out to board members if their media appearances are decreasing or if one of their competitors has been out in front on a specific issue.” Three hundred sixty degrees indeed.

Want to find out more about PR Monitoring, then visit PRIME Research’s site on how to choose the best digital monitoring tools for your needs.

Marketing Strategies That Work

What are the most effective marketing strategies? As a mater of fact, every business is individual and therefore requires an individual marketing approach.

Approaches differ from one another, same as marketers that apply them but one thing that would most likely never change still prevails. As a matter of fact, this one factor plays the primary role in today’s business world and its stability and prosperity depends on how well businessmen know their markets.

It is crucial to know what target audiences want and need as well as their buying habits, demographics and everything else that would contribute to the overall picture of one’s ideal customer. This kind of information is vital for any business activity and any size of the company.

Competition is really tough nowadays, it is nowhere near what it used to be just a few decades ago when there was no such science as marketing. It was a good time when all were required to do is advertise and make sure to deliver what had been promised. In other words, easy times are gone for good.

Life is a game and so is business simply by being the substantial part of it. We all want to succeed but not everyone is that strong and persistent to keep organizing despite of any obstacles that get in the way. However, the whole secret of being strong is having a good workable plan that would so the job and bring lots of customers.

There some very good ways of getting clients but some certain one’s are just the best, however, every business needs its own individual approach but almost all of them are OK for online advertising and promotion. The web is a perfect place for getting new customers on a continual basis as well as maintain strong relationship with existing clientele.

One of the most effective marketing strategies is done online simply because internet is growing and your website is the first place where your potential customer goes to check out your company thus it is extremely helpful to pay particular attention to the way your website is built and also the content it provides for its visitors. Once you decide on this, the next step would be to design it. For this purpose, you would have to exactly know what are your target markets and what they want, need and demand from products and services that you are going to market.

Blogging is another method that should have its own place in your marketing plan and be one the primary strategies because by writing interesting and helpful articles you attract readers who you can make friends with and they can become your clients one day. If you do not know how to do that and where to start, get a course or a guide or just search online for free information.

The internet share of the whole advertising market is gradually conquering its offline competitors such as TV and newspapers, winning because people like it. Now, it makes lots of sense to use this great opportunity and take this advantage over this situation and get online not as user but advertiser.

You will thank yourself for choosing to promote your company on the web at a later date because it will save you a lot of money. Your competitors are most likely already doing it so should you. Do not leave out this wonderful opportunity to expand your company, make more sales and profits.

What are the most effective marketing strategies? What works and what doesn’t? Learn the science of marketing.

Are You Effectively Monitoring Your Media?

So much money is spent on PR by so many organisations who then fail to calculate its success through media monitoring. Without media monitoring, an organisation cannot know that its money is being well-spent. Media monitoring and analysis is the only way to ensure that your PR work is paying off and that your money is not being wasted. Media Monitoring Leeds provides this service for all kinds of organisations. Why don’t you make yours one of them?

Media Monitoring Leeds will ensure that you have the clearest understanding possible of how you are being publicised in the media. Both the quality and the quantity of the media coverage will me measured and analysed in order for you to make any amendments to your PR.

Media Monitoring Leeds will conduct various quantitative and qualitative analyses of your media coverage, utilising various industry techniques. Quantitatively, Advertising Value Equivalency (AVE) will be used to measure the benefit that your media coverage is providing to your business, so that you can see the results of your PR investment. Qualitatively, editorial coverage is rated in terms of grade of coverage achieved and the relevant media publication in which it has appeared. The scoring of coverage is then based on the number of pre-determined key messages achieved.

Media Monitoring Leeds provides an invaluable service for any organisation, in an area of study that is often overlooked. All of your press cuttings will be compiled and bound so that you can refer to them in the future. This in itself is a valuable service.

If an organisation does not monitor its media coverage then its PR is being wasted, and its money is being wasted. If an organisation does not monitor its media, then it is unaware of whether its PR is reaching the desired target market, whether it is having the desired effect and what its reputation is. Media Monitoring Leeds will make sure that you are aware of the effect that your PR is having on your target market, your reputation and the media itself.

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Annihilate Angry Competitor Online Defamation From The Search Results

Are you the victim of and need help fighting against defamation, libel, slander on the Internet? Are you or your company being called a scam or rip-off on the Internet?

Top-Dog.org realizes you spent your whole life creating an honest reputation, only to have it wrecked instantly by cyber defamation due to some sort of accident, ex-lover, disgruntled employee, etc. Keeping the slander and libel out of the search results may be your best option.

Wag the Dog Marketing has isolated three angles to fight defamation on the Internet:

1) Do nothing to repair or fight against defamation.

You may hope that the slander and defamation may disappear on it’s own. Well, that only depends on how much libel slander is taking place on the Internet about you or your brand. The negative accusations may be temporary, and may slide down the search rankings on their own, after a lot of time has passed.

You have to decide, is the libel slander defamation ruining your professional and personal life? Then doing nothing will not help.

2) Sue for defamation.

In this litigious society, this sounds like an reasonable option. There are things to consider here however, such as, can you handle the stress court proceedings bring, and do you have deep enough pockets for attorney fees? What if the accusers don’t have two pennies to rub together? If they do, it can work, again how long before the court orders the the removal of the online defamation content?

Can your business or personal life survive the length of time it will take for the defamation suit to work? Considering these choices, this may not be the best way to fight against the defamation being thrown around the Internet about you, or your brand – although it could be part of your tactics to clear your name.

3) Internet reputation repair.

This option can push the negative accusations and libel down the search results, if done correctly. Wag the Dog Marketing’s reputation protection methods are to submit hundreds of unique articles to article directories announcing only the good aspects of your character integrity and ethics, or brand.

Internet reputation repair has quick effective results against defamation, however must continually be worked at if your defamation of character adversaries continue their slander defamation tactics. A continual flow of articles must be crafted and posted using the keywords the libel is being found under online. This process should not stop until they do.

Receive a free defamation suit evaluation right now, just dial (800) 825-9500.

The Changing Face Of Web Design

When the internet was just starting to be formed, the early surfers were greeted by web pages that effectively replicated the look of a simple text document. Much like a standard business letter or report. In time, as the internet grew in popularity and reach, website development took on additional facets and web design became a much more important part of the online experience.

As the 1990s drew to a close, websites were becoming far more interesting to look at. Designers had mastered the use of fonts, colors and graphics. Though it was quite common to still find web design that had a very simple layout. Invariably, websites looked very much like a company brochure or sales leaflet.

The last ten years has seen a real explosion of activity, interest and commerce on the internet. More and more companies want to do business online, so websites have become much more sophisticated and varied. Website development and website marketing demanded that the design of a new website be more visually attractive and engaging, in order to draw in website visitors.

As time has gone by, Internet users have become more sophisticated, and also very impatient. This means that Webmasters have got to cope with a different challenge. Nowadays, Internet users will expect a web page to open very quickly and give them the information that they were looking for straight away. This means that a site can no longer contain graphics that take a long time to load. These only act as an annoyance to the user, who is always in a hurry.

This has meant that even if the graphics on the site have cost either a lot of money or time to develop, they are not being seen. These days a surfer does not want to be kept waiting. If they feel that the page is either not loading, or taking too long to load, they will go somewhere else, hoping to find a website that loads faster.

Some of the best and effective websites for the needs and interests of internet users today, are those that stick to very simple and clean layouts. These allow the surfers to easily find and read the web content they hunger for. Many in the industry consider the best web designers to be those who can carry off great website development by artfully drawing the visitor into the site, and simply allowing the design and layout to enhance and accentuate the web content.

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How Do You Get Great PR For A Great Price

If you strongly believe that a marketing firm and a public relations firm perform the same exact tasks for your company, you are extremely mistaken. It is true that some of the tasks that both of these firms perform can be seen as being the same in some respects, however they do have their differences as well. Before you make your decision on the matter you should carefully research PR Leeds.

The main function of a company’s public relations department is to establish a way to maintain lines of communication between a company and their public audience. The primary goal of one of these firms is to ensure that the public is aware of the services and products that the company offers them.

Your company should be shown in a positive light to the public in order to obtain more revenue for your business. Showing your company for the positive things that it does is the main function that one of these firms carry out. By only telling the public about your positive points you can help demolish any negative remarks that could be circulating about your business.

Since no business ever stays the same, there has to be someone there to update the public about the changes that your business has made. Your public relations firm will be the individuals that tell the public about all of the changes that you have made to your business or company overtime. However, the information that the firm gives to the public cannot mislead them in any way.

Since the primary purpose of one of these firms is to keep the lines of communication open between you and your public audience, they are also mandated to report any activity that they engage in directly to the management that is in charge. Both the public and your management team will be able to voice their opinions and if any changes need to be made to your company in order to benefit your public the firm will let you know exactly what you need to.

Your PR Leeds person will help keep the lines of communication open within your company and show the public all of the positive things that your company can offer to them.

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The Best Way To Get Your Business In The Papers

Public relations is important for getting people to know you or your organization in a favorable light. To enhance the reputation of your business, you can enlist the services of a pr Birmingham company. These professionals can take care of getting the message out that you want people to hear.

Your public relations can affect how your company is perceived by people such as customers, potential customers, employees and prospective employees, investors and anyone in the general public. Like other fields, PR is one that changes regularly with the times. Therefore, companies in this field need to keep up with those changes to be effective.

For example, at one time, pr Birmingham meant primarily writing press releases and sending them to various printed publications. These days, a lot of communication is now done online. Whichever medium is used, however, contacts are still key. If your PR company has good contacts with the media outlets, it is far more likely that your press releases will be picked up.

Marketing is one way of getting your message and information across to the public. What makes public relations different is that it is seen as a more objective, news type of communication. Marketing is promotional and highlights products or services with the intent to make sales. Public relations is meant to communicate facts.

Those facts are going to be ones that will make your company be received favorably. It therefore has the intent of improving the overall success of the company as well. It’s a different approach than marketing but with the same intent. That intent is to help the company’s bottom line.

Public relations is a skill. It requires excellent communication ability as well as the right contacts which come over time and with experience. The right professionals in PR Birmingham will combine that skill and experience with the ability to keep up with changes in communication venues so that your PR efforts not only stay fresh, they get to the right people to do the most good.

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Corporate Identity – Importance And Benefits

Corporate identity is a company’s visual presence, which involves the corporate logo and design strategy for corporate marketing collateral. Corporate identity does not encapsulate brand identity, which is best defined as the soul of your company. However, a corporate identity may, and often does, reflect a brand identity. But some ad agencies, marketing companies and graphic design agencies would have you believe that brand identity is the same thing as corporate identity and that changing a logo or design strategy will change the brand identity. However, this is not the case.

There are many intangible factors that weigh in on a brand identity. Such cosmetic changes can help a brand identity by making it evident to customers that a company cares about its appearance, but that’s about the extent of its power. A corporate identity does, however, need to evolve with the times. Failure to do so can negatively affect a company’s brand identity, but care must also be taken to not overly revise the presentation of a brand, lest customers be concerned about the state of a company. Corporate identity, along with organizational culture, product quality, service reputation, features, benefits, performance and value, are some of the key factors of brand identity.

Corporate designs have become a worldwide procedure for promoting companies and improving corporate culture. Logo, flyers, letter heads, company brochures, executive’s business cards and other stationary like envelopes and things determine your corporate identity.

A good logo software provider gives required contact numbers and email addresses plus live customer care online support. Refer to the product testimonials which comprises of views of the clients who have used the software, this can influence your purchasing decision.

A perfect logo gives unique identity to the business and, it is as important to the business as the business name.

Money is significant factor in deciding it too. But it should not be the sole criteria for making selection. The software that suits your requirements should be given preference, you can check out the trial version. This version has constraint features but is good for testing the usability.

Designing of the logo is one of the first initial activities carried out when a company goes for establishing their market brand image. Logos can be used to fulfill a number of functions, as this small design is the representative of your company. A well-designed logo has to be reliable, proper and novel. It should leave positive impression in the minds of the people, strong enough that people get remind of your company on looking at it.

Finding the best information about Corporate Identity can be overwhelming at times. One of the best places we found online to get the straight facts is Corporate Identity

PR Is It Worth The Spend

Finding the right PR Kent company for you is mostly a combination of background checking and gut instinct. What works for one client may not necessarily fit your own individual needs. What is vital is that they understand what you are trying to do and can help you.

How you can prepare for this is to get in contact with the PR Kent company. As a sample exercise, make a sample brochure or flyer. There are printing companies where you can make these fairly cheaply. Do a basic layout, telling people about you or your company, contact details and any other details you want to add.

What is probably more famous or infamous depending on your point of view is what is known as Crisis PR. This effectively means how to handle negative news either about a product or person. It can be quite a challenge with the representative having to either deflect the bad news or find a way to communicate it in the most positive way possible.

When they look at the brochure, ask them what they think and what they would change. Do they look at the implication of words? Do they look at the size of the pictures or the quality? Do they ask about where you ordered the brochure? The more thorough they are the better. Ask around two or three companies to see what they would do and note their reactions.

Often, previous experience can be useful, such as when former journalists become media PR representatives. Because they will be aware of the nature of journalism they will know how best to communicate and who to talk to get stories out at the right time.

Getting in contact with a company will give you an idea of a full range of services. A good company should be fired up about your company and want to help you. Some offer specific packages and this is often useful if you have a tight budget or you want to specifically budget for PR Kent.

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