Tag Archives: public relations

The Meaning And Origin Of Mala Beads

The backbone of Mala beads traces its roots back to the Hindu religion. It is thought that those who converted from the Hindu faith to Buddhism converted this devotional practice with beads and bead bracelets and it soon became a huge part of the Buddhist faith.

Ordinarily, there are 108 beads on a strand of Mala prayer beads. The significance of this number is that it is the number of mental conditions or sinful longings that one must overcome to get to enlightenment or nirvana. Monks commonly have Mala beads with 108 beads; where as a lay person might have a strand with 30 to 40 beads. It is suggested that someone just beginning this prayer ritual starts with a shorter strand of beads.

Just as there is an array of beads, there is also a huge variety when it comes to the color and material composition of each bead. Commonly, the Mala beads that monks use are fashioned with wood from the Bodhi tree. In Tibet, Mala strands usually have pieces of semi-precious stones. In this culture, the most treasured strands are made with bones of holy men or lamas.

The Mala can be used in two ways. It’s commonly held in the right hand and beads are moved towards the user one by one synchronized with each mantra recital. In one approach, the Mala is dangling between the thumb and the ring finger. The middle (second) finger is used to rotate the Mala. The other way to use the Mala is to let it hang on the middle finger with the thumb used to move the beads. The index finger is not used to touch the beads.

The basic intention of all Mala beads is to establish a sense of tranquility and inner-peace for the person and for those who surround them. In reciting a mantra, a sense of peace will be created making that person much closer to nirvana.

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How Could SOPA and PIPA Affect Web Marketing Firms?

Some of the recent headlines in the news have been about SOPA and PIPA. SOPA (Stop Online Piracy Act) and PIPA (Protect Intellectual Property Act) are both bills designed by the U.S. House of Representatives and the U.S. Senate, respectively. These acts are designed to end the sale and use of pirated material over the internet. These acts could have a gigantic effect on web marketing efforts, which in turn would affect most any online marketing firm.

The bills propose legislation that will protect copyrighted material. The bills were mainly designed to protect this material from being pirated in other nations, but would have dramatic consequences for American companies. These bills would ask the sites to start policing their users further than what they currently do. Most online sites have terms of use that ask their users to supervise themselves, and if an issue of misuse occurs then the website can shut down the individual user’s profile. If the acts were passed then it would mean any content submitted by individual users could result in the shutdown of the entire website.

Especially for an online encyclopedia like Wikipedia, this poses various problems. In keeping with its encyclopedic background, the site tries to remain neutral in any information that is uploaded on the site. If SOPA and PIPA were passed through Congress then Wikipedia would need to censor any information posted and start acting as an advocate for social and political issues; which goes against the very nature of the website.

In response to the bills, Wikipedia shut down its English language website for a 24-hour period. The blackout of its services was meant to be a small protest to the bills and a way of raising further awareness for the average individual. If other internet sites, and search engines in particular, shut down there services for any period of time it might have dramatic effects on the web marketing performance of any online marketing firm. While some of these sites are staying up, but making their opposition known, if they choose to follow suit and shut down it could mean great loses for web marketing firms.

Web marketing firms rely on websites and search engines to distribute content and increase awareness about their clients. If websites and search engines started to be blacklisted and shutdown then this could take away the web marketing firms’ ability to generate traffic to the websites of business all across the globe. If people don’t know about these businesses then everyone suffers. The online marketing firm will lose business because they can’t deliver the results they previously could. The small to mid-sized organizations wouldn’t be able to compete as well as they did with the help of the online marketing firm. They would lose sales opportunities due to diminished visitor rates and public awareness. And lastly, the individual consumer would lose out because they would not be able to use the services of the internet and the number of options for them would decline.

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Rituals, Cultural Values, and Beads in Native American Society

Beads and bead bracelets today do not have much cultural value in our society. Beads and bead bracelets are frequently used by children at birthday parties, during arts and crafts at school, or simply as entertainment. Gold and silver beads and bead bracelets have commercial or sentimental value but nothing beyond that. However throughout history beads and bead bracelets had a great deal of cultural value. Native Americans used beads in religious and spiritual ways. Beads and bead bracelets were a fundamental part of Native American daily life.

Sometimes bead bracelets were used to record treaties, sacred ceremonies, and songs. Beads were a tool for record keeping and dissemination of information and traditions. Native Americans did not write books but they did tell narratives through their beads and bead bracelets. Tribes in the Iroquois Confederacy used fresh water clam shells for their wampum chains that were also considered a form of currency. The idea of bead bracelets as currency was a European construct. Native Americans did not have money in the European sense. Beads were commonly traded and exchanged for other goods or services but this was more of a ritual than a monetary transaction.

The majority of Native American people considered the process of making beads and bead bracelets sacred. Native Americans had a fundamental connection with the Earth, nature, and wildlife. They made beads and bead bracelets out of seeds, wood, shells, animal teeth, bones, claws, and horns. Native people had amazing respect for the flora and fauna that surrounded them. It was considered an honor and a privilege to work with the natural elements of the world for their own purposes.

Archaeologists believe that beads are a sign of the complex nature of Native American culture and society. Because beads are not tools their use and construction indicates that Native American tribes had enough food, resources, and shelter to allocate labor for decorative and ornamental purposes. Division of labor is a keystone of an advanced culture. Europeans easily dismissed Native Americans as backward and inferior people. However this assessment was made under dubious pretenses. Europeans needed a reason to subjugate Native Americans and occupy their land. Explorers and settlers informed people back home that the Natives were uncultured and needed saving.

But archaeologists and anthropologists today recognize that the use of beads and bead bracelets in Native American culture meant they had a complex societal structure. Beads epitomized Native American values and principles. Their spirituality was instilled throughout the bead-making process. Beads and bead bracelets occupied a unique place in Native American society. Beads can be a reminder that there was a time when people had a greater appreciation for life and the natural world.

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Ancient Beads And How They Were Used

Did you know that the word bead arrived from the Anglo Saxon words bidden and bede ? Prayer beads are known globally, and help the user say prayers and keep track of the progression and number of the prayers. Worry beads, which are customary around the world, help with decision-making, and keep the hands busy. Beads continue to be used as talismans to defend the wearer against evil, and as amulets to bring wisdom and fortune. Beads have different plan in different cultures.

Beads are used for prayers, protection, worries, money or adornment, beads have been important to us for as long as civilization has existed. The history of beads is long and rich. Glass was unearthed about 3,400 years ago, and since then has become a very critical material for the bead-maker, user and wearer. Lampwork beads are made using a “lamp” or a flame as the heat source for liquefying the glass. Now lampworkers will usetorches to heat the glass to a molten state and gather it on a steel rod. Canes of glass are mixed, melted and coaxed into the many colors, shapes and designs seen today.

Some allegedly credit the Egyptians for devising faience beads, others say the process was developed in ancient Mesopotamia then subsequently imported to Egypt. This procedure involves combining clay with lime, soda and silica sand, shaping it around a straw or other object to form a hole and firing it. The heat will actually melt the silica sand and lime forming a glass-like substance that coats and is incorporated into the clay. This gives a hard glass-like bead look which makes a beautiful bead. The Egyptians were manufacturing glass beads in 1365 BC.

They basically blend metal salts with silica sand and lime to fabricate different colors. Cobalt produced blue, tin white, copper green and gold red. At that time glass was used by the Egyptians almost exclusively for beads for ornamentation. Mummies were often shielded in a beaded netting, some with religious symbols worked into them.

As you can see beads have been around for a prolonged time. It is almost bridges the gap from the ancient times to the modern times. Also beads will continuley be utilized whether because of a fashion statement or used to say a prayer. Beads will always be a necessity in human civilizations. Who knows what the future will bring in regards to how beads will be utilized only time will tell.

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Why Social Media Agencies Are The Best Choice For Your Business

When contemplating the best way to use marketing togenerate more attention and thus more business, one of the best answers is a social media agency. But the real question remains: why social media? If a business wants to circulate a positive image for their brand, the perfect way to deal with that is to reach the largest amount of people possible. We live in a time where billions of people are dependent upon social media and social networking through the internet and even pre-teens seem physically dependent on their mobile devices. Undoubtedly, the world is swiftly changing and if any business is going to keep up, social media is the way to do it.

The expressions, “Friend me on Facebook” and “Tweet me” have replaced the more general concept of merely keeping in touch. People are more comfortable sharing information and depending on the Internet, that it has become a primary means of research and communication. To be honest, we live in a world where many people are now more comfortable talking to someone on Facebook than face-to face and more trusting of a Google search result than the word of their own neighbor. These are only a few of the reasons why social media is the optimal way for a business promote more business.

So you may be asking: if anyone can log onto Facebook or Twitter, why do is a social media agency necessary? The answer is actually already wrapped in the question. Anyone can log on to Facebook, Twitter or a number of different social networking sites or use social media. But a social media agency can help a business to not only target their main audience, but expand it with all of the right techniques. After all, summing anything up in 140 characters or less isn’t easy – especially if you want someone to notice it.

The trend of social media and social networking has taken the world by storm. The ability to spread a message instantaneously is a phenomenon. As everyone knows and has been warned, once someone writes something on the Internet, it’s in cyberspace forever – the good, the bad, and the ugly. That’s another reason why social media for a business is best assisted by a social media agency that can assist in public relations. Strong use of public relations can strengthen any business and in keeping with the societal trends, one way to approach that is through the World Wide Web.

Today, businesses are confronted with a dilemma: to embrace social media and the new technological age we live in or not. A tipping point for the argument on why social media is the way to go is the many ways to manage a brand, reach a demographic. Most importantly, one of the best advantages that a social media agency can help you utilize is that social media can be customized to be the best fit not only for the business, but for the customer.

So, do you think you would like to learn more about hiring a social media agency? Do you think you would like to learn more about why social media matters? visit us at fishbat.com to learn more!. This article, Why Social Media Agencies Are The Best Choice For Your Business is released under a creative commons attribution license.

People Are Most Concerned With Their Online Reputation

Reputation management is not something that just politicians worry about. Everyone conducts some form of reputation management to create and project an ideal image of themselves onto others. Whether they are conscious of it or not people are constantly doing and saying things to improve or maintain their reputation. Reputation management has become more essential with the advent of the internet and social networking websites. Facebook quickly became a mainstay of 21st century society and changed the way we think about reputation management. Online reputation is a real concern for most people because the line between public and private life is fading.

An individual’s online reputation can make or break both their personal life and professional life. Incriminating photos and videos can be posted on the internet and remain their forever. Certain social networking websites have protocol for identifying and removing inappropriate or harmful content. But it only takes a couple of people to point, click, save, and share an incriminating photo of someone with literally the entire world. Teachers have been forced to resign from their jobs because they failed at reputation management and were caught with inappropriate photos of themselves online.

The heightened awareness surrounding online reputation and reputation management has led to the rise of new professions and businesses. People are so concerned about their online reputation that they are willing to pay money for reputation management services. Public relations agencies are handling more and more online reputation concerns. People and companies both want to make sure that they have a positive image and online reputation. The reputation management and online reputation industry has blown up over the past decade.

There is no way to reverse this trend. Social and business interactions are done more and more often online. Technology such as smartphones have have increased our on-the-go access to social networking sites like Facebook and Twitter. Corporations and advertisers and can reach their target audience directly any place in the world at any time of the day or night. The desire for reputation management services and a positive online reputation is a result of our shrinking and more globalized world. It is a world where what you say and what you do can be engraved somewhere on the internet forever.

There are a lot of reputation management companies out there that offer the same basic services to their clients. They monitor, create, and edit online media to ensure their client’s online reputation is safe. This service is definitely useful to anyone who is concerned with their online reputation. Social networking websites can be an awesome tool for divulging information and conducting business. The ascendancy of reputation management companies is the natural result of a world populated with people who are obsessed with their online reputation.

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How to Use Twitter for Business

Twitter PR is one of those critical things that a lot of people have heard about, but a big in the dark on the details. So, the real question here is, would you like to use Twitter for business? A good marketing firm has got a good handle on how to use Facebook to make money, but Twitter is a extremely tough nut to crack.

Using twitter for business should always start out with you trying to acquire a large twitter following. Now, you may be wondering, how do you do that? Well, do you have a great deal of Facebook followers? If so, ask them to follow you on Twitter! It’s that easy. Most social media users make use more than one type of social media, so leverage both.

Next, you should ensure that you observe what’s being talked about on Twitter. Are people asking questions about your company or product? Answer them! If you love what you post, they’ll probably follow you back. This may seem like a tedious and time-consuming process, but if the person who follows you have a large twitter following themselves, there’s a great chance that their followers will follow you as well!

No conversation on Twitter for business would be all it should be without mention of the actual business of Twitter: their ads. Although Twitter has had ads from the onset, it hasn’t really caught fire like Facebook ads have. If you feel like they would be worthwhile, I would give it a shot, but I haven’t met anyone who could vouch for their effectiveness.

Most importantly, you have to ensure that your Twitter feed is something that people would like to read every day. Make it fun and exciting. Don’t just constantly say “buy this product,” but rather give the followers value. Try running contests, offer deals, ask questions, and reach out to people. If they retweet what you have to tell them, then you’ll get even more followers!

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Why Your Company Needs To Use A Social Media Agency To Help Market Products And Services

The world has advanced swifter than most people can keep up with. Since about 2005 social media websites such as Facebook and Twitter have expanded to become gigantic businesses. So why social media? Why should your company consider using a social media agency? Well just take into account one fact, Facebook has over seven hundred million users. That’s more users than the population of most countries with the exception of China and India.

There are businesses already taking authority of Facebook and Twitter, but the majority of these businesses are on the fortune 500 list. They’re huge corporations with a loyal consumer base already, so what can a small business do against a massive behemoth such as say Sears, or Home Depot? It’s simple really, marketing helps to get your message out there, and there really isn’t a better way to market than on Facebook or Twitter.

The future is in technology, and other mediums for markers to use are just a waste of time and cash. Mediums such as newspaper ads, and television ads are traveling by the way side. The momentum in the country has moved to the internet, not back towards old technology. With the amount of users that social media agencies have today, it’s really a no brainer why the trend has shifted.

It’s true that if Facebook were to become it’s own country sanctioned by the United Nations and everything it would become the third largest country. That says something right there, sincerely, and if your a small business, or any business for that matter that’s not on Facebook your passing up on a golden opportunity to market to a solid population base of buyers. So don’t just pass up on this solid opportunity.

The future is now, it’s here, and it’s moving forward all at the same time. The future is in social media outlets such as Facebook and Twitter. These are the new channels for marketing, these are the new mediums for communicating and meeting new people. It’s amazing what the internet has done for Humanity in such a short period of time.

So, do you think you would like to learn more about hiring a social media agency? Do you think you would like to learn more about why social media matters? Check us out at fishbat.com to learn more!. This article, Why Your Company Needs To Use A Social Media Agency To Help Market Products And Services has free reprint rights.

The Negative of Twitter for Business and Twitter PR

Since the inception of Twitter we have all heard how Twitter can fundamentally boost your online presence because of free Twitter PR and advertisements. With that said there are disadvantages that come with using a Twitter for business. What people do not comprehend outside of a marketing firm is that when you set up a Twitter for business tweeting is only half of the work that goes along with it. You must go above and beyond in order to make your Twitter for business account potent. If you’re creating a Twitter for business it would be a good idea to follow a few of these tips.

As alluded to earlier when you think Twitter for business you probably will think all have you to do is tweet a few times and thats it. That would be silly to even think that. Your Twitter for business account needs to have some substance to it to attract new followers. This can be done by modestly just tweeting current events or even tweeting prize give away to attract people to your company page. Keep this in mind, by being virtually inactive on your Twitter for business page will clearly show that your Twitter followers or possible customers are not important to you.

In addition you must also make sure your company page is not one of those pages that follows too many people but only has 6 followers. This shows that your company is not attracting anybody but at the same time your looking desperate following anything that has a page. The rule of thumb when it comes to following from a business page stand point is your following list should be 10% less than your followers list. This is important because you want to show a potential follower that your a licit company and not some spam profile. Thats the problem people do not comprehend that just because it is free advertising doesn’t mean you don’t have to work on the profile.

Aside from over following you must also make sure you hold back from from over tweeting from your Twitter for Business page. Over-Tweeting will only lead to your Twitter for business losing followers even before you get some. You must begin slowly and steadily; make sure you are tweeting what is really beneficial. Keep track of tweets which get answers and from your re-tweets. Slowly increase the volume over time but avoid bombarding people’s timelines.

Lastly you should also make sure you tweet on a everyday basis when it comes to your Twitter for business. In other words try to tweet at or around the same time each and every day. Your Twitter for business should be a part of your daily routine. You must check your twitter account more than once a day for it to become an fundamental part of your business. As you can see when used effectively, Twitter can be a great stage for your business.

So, do you think you would like to learn more about how to use Twitter for business? Do you think you would like to find out more about hiring a marketing firm? go to fishbat.com to learn more!. Unique version for reprint here: The Negative of Twitter for Business and Twitter PR.

What is SOPA? Why Social Media is Buzzing About The Proposed Legislation

It’s nearly impossible to go online without noticing something about the Stop Online Piracy Act – or SOPA. The proposed bill has outraged many people and it’s why social media sites have been buzzing about the proposed legislation since it was first introduced. But just what is the proposed Act and what impact would it have on America and American’s lives? As an employee of a social media agency, the proposed legislation has me concerned about the future of my industry.

The Stop Online Piracy Act (HR 3261) was proposed by the Republican Congressional representative from Texas Lamar Smith on October 26, 2011. The stated purpose of the bill is “To promote prosperity, creativity, entrepreneurship, and innovation by combating the theft of U.S. property, and for other purposes.” Proponents of the bill are claiming that they are aiming to protect copyrighted material from piracy. Detractors of the bill are claiming that the bill would violate First Amendment rights, and would be the start of an Internet censorship usually only seen in countries like China.

One of the major factors in SOPA’s creation was due to concern over cross-border online pharmaceutical drug sales. International pharmacies, particularly in Canada, don’t always indicate where they are based. Google lost a $500 million judgment vs. the US Department of Justice due to this, as it was judged that Google, in permitting ads to placed for Canadian pharmacies, helped to American consumers to illegally obtain and import prescription drugs, whose quality could not be certified.

The topic of intellectual property rights has been a hot button issue since the start of online file sharing. Due to the Napster era, and now the multitudes of torrent sites, the MPAA is throwing its support solidly behind SOPA. The Digital Millennium Copyright Act took aim at deleting illegal/pirated content from websites. Now SOPA is after the sites themselves that host the material.

There is no doubt at all that people’s livelihoods are at stake, in both the music and movie industry. The Global Intellectual Property Center states that 19 million Americans count on some sort of intellectual property-driven sector for their livelihood. This sector makes $7.7 trillion dollars a year. Struggling writers, garage bands, and indie filmmakers all stand to gain from this legislation.

The argument against SOPA isn’t concentrating on those people or what the better part of the legislation is trying to do. The argument against SOPA is over privacy rights, over the data packets which an internet service provider would have to scan to determine whether or not the information that is being accessed is in violation. The argument over SOPA is about censorship, over the government blocking websites, comparable to what China does with their Great Firewall of China. The piracy needs to stop but censorship isn’t the solution.

So, do you think you would like to learn more about hiring a social media agency? Do you think you would like to learn more about why social media matters? visit fishbat.com to learn more!. Unique version for reprint here: What is SOPA? Why Social Media is Buzzing About The Proposed Legislation.