Small enterprises manage quite a few difficulties, many of which are associated with income. This is particularly the instance during a company’s start-up stage. Because of the prospective very high cost of professional logo design, it is easy to understand that many company proprietors may seek approaches to trim the cost.
One of those ways is to crowdsource the task.
Crowdsourcing with regards to logo design essentially involves arranging a contest among a number of developers. A small business proprietor might provide a prize (e.g. $100), and allow a large number of designers to contend
The winner – that is, the individual whose logo is chosen by the business proprietor – might get the prize.
In this article, we will present the pros and cons of utilizing this tactic to have a company logo created for your business. We will very first explain the advantages you’ll appreciate, and then list a few of the potential drawbacks.
The Good Side Of Crowdsourcing Your Custom Logo Design
The obvious benefit is the lower cost. With rare exceptions, logo designs made from crowdsourcing initiatives pose substantial financial savings – at the least, at first – for the customer
To demonstrate, the cost of a professional brand mark might cost several hundreds of dollars while the cash prize for a design competition might be $100 or less.
Another benefit is that the business owner is able to take advantage of a bigger collection of creativeness. Each one of the creative designers will probably generate concepts that other participants don’t have.
Lastly, there’s generally less time and communication associated with the design procedure, which could seem beneficial to active customers. In reality, the lack of discussion is often detrimental to the ultimate style and design since there is little opportunity for the business proprietor to provide reviews.
Not Enough Substance And Credibility
One obvious disadvantage of crowdsourcing your logo design task is that the designers are not likely to realize anything at all about your organization. They’ll not be familiar with your brand. Nor will they have any knowledge regarding your company’s history, the niche you occupy, and how your business pertains to others in your space. An established developer is going to invest the time to investigate these and additional particulars.
A common end result of these competitions would be that the final design (i.e. the “winning” logo design) does not catch the brand identity of the company for which it was developed. Failing that test, the logo can’t successfully symbolize the company.
Just Plain Dull
Another problem with crowdsourced design initiatives would be that the individuals may “take inspiration” from other companies’ logos without telling you they are doing so. This might appear harmless, but could lead to a number of concerns regarding ownership.
As an example, presume you choose the winning design without recognizing it is quite similar to a logo design employed by another company; further assume you move ahead with printing the logo on stationary, catalogs, brochures, and other collateral. If the business that owns the original mark finds out that you are employing it, they could file a cease and desist order
Unless of course you appeal the order in a court of law, you will have to scrap your logo design in addition to any materials on which it’s printed. This can be pricey.
Plagiarism is typical in company logo competitions. Regrettably, much of it never comes to light up until the business owner has begun to incorporate the plagiarized design.
Likely Waste Of Time And Money
Crowdsourced custom logo design tasks frequently fail to produce anything that could be used by the company owner. Depending on the rules imposed by the site at which the project is hosted, he or she could be unable to cancel the contest. A winner has to be selected and the cash prize has to be granted. As a result, the business owner wastes both money and time because the search for a highly effective custom logo must continue.
For particular situations, crowdsourcing the design of your company logo design could be a suitable choice. This might be the case if you are in desperate need of a low-cost brand mark for your visual identity, to use on one-off projects like cheap stickers or the like, with plans to replace it down the road. However, most business owners will find that the process is frustrating and the end result is disappointing.
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