Tag Archives: Graphic Design

How To Choose A Graphic Designer Without Losing Your Mind

If you haven’t already experienced it yourself, then you’ve probably heard some of the horror stories about trying to find or work with a graphic designer. It can be difficult, time consuming and frustrating to say the least, but in all fairness it’s no different than any other profession. Think about how some people must feel when they have to work with some of your competitors. You’ll want to evaluate some basic things first – things that are vital in any industry. Is your potential designer on time to meet with you? Do they treat your staff with respect or do they treat them they like they don’t matter? Did they do their homework before coming? Once you’ve nailed down the basics, your list of potential designers will probably be a lot smaller. Now you can start to look at some of the things that are more specific to our industry.


Everything from how a designer dresses to how they package their sample work will tell you something about them. Take a look at their clothing but avoid basing your opinion on your personal fashion preferences. Instead, look at details that will tell you how much effort they put into their own appearance. Clean shoes are a great indication of someone that pays attention to details. Trimmed fingernails are another. You’ll also want to pay attention to whether the work presented in their portfolio is straight. Though these may seem like little details they will mean a lot in determining the attention to detail that your designer will take in your project.


Did your designer run up to your office door chasing his wind blown papers across the parking lot or did he stride confidently to your door, materials in hand? Did he show up with a pen and notebook? This is important unless you want to spend a lot of time later reminding them many of the things that you’ve already told them. A designer that isn’t prepared for the initial meeting is not going to conduct day-to-day business any differently.

Point of view

Everyone has a different view of the world and it’s a given that those with a similar point of view will work better together. With that in mind, it’s important to find a designer that shares your beliefs. The advertising for your multi-million dollar SUV dealership will never achieve spectacular results as long as you are using a designer that believes that all corporations are big evil things bent on destroying society for a buck. If your designer doesn’t understand where you’re coming from they will never be able to tell your prospects.


This is really a classic case of “size doesn’t matter.” When considering designers you may be loosing out if you dismiss a designer because of a small portfolio. The designer that came by in a 3-piece suit with a three inch thick portfolio isn’t necessarily the one for the job. Maybe the girl that has no college degree and a portfolio with nine pages of work that she did at home is a better fit for you. The most important thing really is quality. The designer that brings everything may not be able to decide what to present and what not to present which could mean that they will have the same problem in delivering a clear message to your audience.

There is one more thing to consider when you choose a graphic designer – they know what you don’t when it comes to design. When you say “let’s add more colors” or “make the text bolder” there is usually a good reason that they’re rolling their eyes. We recommend that after you’ve done your homework and chosen a competent graphic designer you let them do their job. Graphic design is a lot more than just making something look nice. There are a lot of technical details that have scientific backing that you may not know about. In most cases it’s in your best interest to focus on what you are an expert in and let them focus on what they are an expert in. You will see far better results that way.

From brochure design to logo design and more, Wildfire Marketing Group can help you present a more professional image!

Infographic Design is the 2012 Ticket

If you are looking for a way to build your business through your advertising media the time has come to learn about infographics as a marketing tool. You already have flyers detailing information on your business and the many services that you provide. The business cards that you hand out liberally also give all of your contact information. Now it is time to take the next step.

By including straightforward graphics to the two of those promoting types you’ve got the possible to enhance your small business much more. This enables you to supply details inside a way that will be processed faster than studying printed materials. When folks can visualize a method, or place, it plants it a lot more firmly into their believed processes. Inside the long term when some thing is pointed out to them it will likely be related together with the brand exposure these graphics have currently planted.

It’s doable to show a map or possibly a style which will give a clearer image than a lengthy thorough checklist of guidelines could. Many individuals won’t take the time to examine two or 3 pages of little print but will take time to pore more than a map or perhaps a colorful image. Preserve your advertising and marketing cash by utilizing a diagram that may be as thorough when you want it to become.

As children we learned most of what we know by deciphering pictures. That is still a part of our learning experiences as we grow older. And a picture is something that will allow your customers to associate with your business.

However the exact same also holds correct whenever you are seeking site visitors. Using the appropriate graphics and colours plus a font which is comfy towards the eyes, individuals will probably be drawn for the details you might have posted. Investing hrs to locate the knowledge they require might be condensed to pinpointing it on a web page.

Describe your processes with graphs; detail your place with maps. Show your companies with images of the merchandise. Consist of photographs of functioning workers. A thorough chart of how your providers could enhance the flow of their enterprise will give a purpose for them to go to you to get a discussion.

This can boost not just your credibility but may also instill brand loyalty. When folks like what they see they have a tendency to remain that has a selected provider instead of moving on. Infographics like a advertising and marketing instrument will give your company the jumpstart that it’s required.

Ready to expand your business using an infographic? Contact Infographic Design to research, design and distribute your infographic. Learn about the powerful ways an infographic can market you with brand exposure, website traffic and credibility. It’s the power of infographics.

How Can I Be Sure I’m Hiring a Professional Graphic Design firm?

“I need a professional graphic design firm to do my logos, stationery, web design and brochures. I’ve met several graphic designers at networking groups. I’ve looked at a ton of web sites. How can I be sure I’m hiring a professional graphic design firm that can meet all of my needs?”

A professional graphic designer will have a full range of services available to meet your needs. These include print and web design, Flash and video work, photography and illustration, resources for quality and affordable printing, and other marketing services. The professional graphic design firm also uses professional tools, like Adobe In Design or Quark, Photoshop, Dreamweaver or Cold Fusion to just name a few.

Look at the firm’s clientele. What size firms are they servicing? What services are they providing for those companies? Do the services they provide cover a full spectrum of graphic and marketing services? Professional graphic design firms will have access to and be using a wide variety of resources. You can ask for the full list of their services if they aren’t already included in their on-line web sites.

Once you’ve narrowed your list down to two or three firms, ask for references and call each one of them personally. Getting your business off on the right foot is at stake here. Take the time to really understand what their clients think of them. Here are a few questions you might ask. This is not an exhaustive list, so before you start calling add any additional questions you can think of to it.

Did the services they provide include the following: logos, stationery, business cards, marketing post cards, advertising concepts and print advertising, brochures, newsletters, press releases, marketing CD’s or DVD’s, web design, web optimization and market research.

For each of the services that were provided ask how happy the client was with the end product. Was it delivered on time and within budget? Did it produce the desired results? What were the downsides of working with the firm from this client’s point of view? What were the upsides? All in all, how happy were they with the products produced? Would they call this firm a professional graphic design firm? Why or Why not?

Once you’ve made the reference calls, take the time to look at the results of each interview. If you rate each of your potential firms on a 1 to 5 scale on the above elements, you’ll find on that a leader begins to emerge.

Then ask yourself some additional questions as well. Which of the professional graphic design firms you are considering has experience in your field? Which one does work that you like and feel is effective? It’s time for your personal taste to be brought into the decision making considerations. On a more personal front, which of the people do you think you’ll like working with more?

Once you’ve considered all of these factors, a clear decision should emerge. If it doesn’t, take the top two and – flip a coin because you’ve done all the relevant homework.

How would you feel if you could afford the same graphic design agency that is trusted by CNN, Hilton Hotels and other Fortune 500 companies? Call Tampa-based Wildfire Marketing Group today to find out how their skill and experience can help you get more customers!

Learn How Good Packaging Design can Enhance Your Sales

A number of companies don’t comprehend the need for graphic design; specifically how packaging design can easily help them to beat the tough competition in item sales. It is a fact that a great number of consumers will select what item to purchase whenever they get to the point of purchase because of packaging. For instance, if a buyer is confronted with a wide range of options, he or she’s more likely to settle on a product based on three points, particularly; the brand visibility, how captivating the packaging is, and the information which is presented by a particular brand.

It’s hard to come up with a design that is going to interest everybody as people’s tastes will vary. A designer is required to think of a style and design which is going to be popular with most, by choosing the proper colour selection, sizing, and shape of the product packaging. Visibility on the other hand refers to the capability of the packaging to present the actual product that is for sale, rather then projecting an image of the product. These 2 factors; visibility and design, along with your advertising efforts, are what will confirm the kind of affect which your product packaging will have on potential buyers.

The most important objective of product package design is to distinguish your merchandise from various other competing brand names. Therefore, you need to make certain that you merge typography and various graphic design factors with applicable information concerning the merchandise, for your brand to be noticeable from the rest. For your brand to be very competitive, you ought to also pay attention to the kind of structural design which you select; for example using cardboard, blistering or clamshell packaging.

When choosing a graphic designer to accomplish your packaging design, you have to make certain that he understands the graphic design elements which are necessary to build a winning brand. These components include the type of typography, graphic elements and product packaging. Typography refers to the various fonts which are used on packaging. The fonts you choose should give your product packaging a distinctive look and feel to make it stand out. The kind of product packaging, then again, refers to the structural design. This element plays an important role in making your products more useful, recognisable, and can be used to identify the expense of the merchandise.

At last, a designer has to appreciate the various graphic components that are required to give your item an aggressive edge. These components are the logo design, colour scheme, and graphic elements. The selection of colours and graphic elements ought to make your product stand above other contending items. In addition, you should determine exactly what the focal point of your design should be; whether it be your custom logo, or a specific element which directly refers to what item can be bought. Whatever part you choose must be exhibited plainly in your design.

Bird and Co are a creative agency providing graphic design in Worcestershire – creating innovative designs in a variety of digital and print formats. Visit birdandcocreative.co.uk for further information.

How To Find The Best Website Design Des Moines WA Can Provide

When wanting to find the best website design Des Moines WA can provide then you are helped by the fact there are a whole host of them out there. All it means is you have to do some more research and work before you are able to decide who you will ultimately hire.

Obviously they will have a good site for you to look at as it is their shop window to let you see their talents. Take a look as it will also have various other pieces of information about their history which is also useful to know in advance.

When checking out the pages on their site do pay attention to the one that deals with their portfolio as this is where they list examples of work that they have already produced. When looking at it do not just think the image is enough but instead go and pay it an actual visit.

By doing this you are going to be able to see that it all works and how good they actually are and it may indicate what your site will be like. There is then the option of getting in touch with the owner and see if they can offer a reference for the company that you are hoping to hire.

How much this costs is going to depend on what you need done however in most instances a simple site is going to be more than enough. For this some companies shall have a flat rate price for a certain number of pages and that will be suitable for your needs.

So the tips on locating the correct website design Des Moines WA company mainly involves you looking into their history and checking out examples of their work. Find out all you can about a number of them as this makes it more likely you will find someone you trust to do a great job. website design des moines wa

Learn more here: website design des moines wa

Various Website Development Packages For Any Business

Your website design can make or break your online business. The way your site looks can influence your customers opinion about your company and products. If you want a webpage designed for your business you will have quite a few choices from various website development packages. Choose one that reflects your business theme.

One popular design is the static web design. This is perfect for startup businesses and small companies. It can give you 10 webpages and hold static info. It will be easy to navigate and use. Although a no fuss design, it is still optimized for best results on search engines.

Another type of web design is the dynamic web package. This design is ideal for small, medium and start up businesses. It is affordable and can be managed and updated easily. It takes about a month to create and will come SEO ready too. Businesses like hotels and restaurants can use this type of web design.

A CMS (Content management System) site design is another one perfect for medium range to large-scale businesses. As the name suggests, this design is easy to manipulate. This is also SEO optimized and can accommodate W3C. It does not require technical employees to manage it efficiently as any of your staff members can tweak the site.

If you like nice flashy graphics and videos, you should use a flash web design for your webpages. This lets you show off flash animation in the sites intro page. This design is feasible for any budget from low to high. This is a webpage design that lets you be artistic and imaginative.

For sites that are supposed to offer services and items for sale, eCommerce website development packages are ideal. This site design comes with eCommerce tools, payment system and other resources necessary to sell a product or service online. It is specifically designed for online stores.

Stop by our site to find out more website development packages

Crucial Web Hosting Information Everyone Needs To Know

How many times have you thought about having an email address with your business or website name in it for more marketing exposure? This is one of the basic extras that you can get with a good web hosting company.

It is important to do some research on the multiple web hosts that are available to you. You can contact them and compare the support they offer as well as the fees that they charge. This is a great way for you to be sure you are working with a web host you can trust.

You can get the most bang for your buck when it comes to your web host by simply comparing the pricing packages offered up against other web hosts. This is the only way you can be sure you are paying what is fair for the services you need to have.

Avoid long-term contracts unless you are already familiar with the host. Many web hosts will offer a discounted rate if you sign a long-term contract, but this can be a risky way to save money. If you end up unhappy with your service or amount of down-time, you will face hefty termination fees or be forced to remain with the service. Always start out with a short-term contract. If you are happy with your hosting, you can always change to a long-term contract when it is time to renew.

Understand the difference between dedicated and shared hosting when it comes to choosing a web host for your new website. Basically, dedicated hosting is when you have your own server and the bandwidth is not shared with other users. This is appropriate for very large companies who have the time and resources to invest in this. Shared hosting is the economical and easy choice for a small or medium sized business. Let someone else do the hard stuff and concentrate on your actual business goals.

The web design on a web hosting provider’s website is a quick and easy indication of the quality of the provider. If the website is poorly designed, it can indicate a company that isn’t planning on being around for the long haul, or doesn’t have enough clients to justify having a professional-looking website. Simply move on to a different provider if their website is not up to professional standards.

As you can see, there are tons of web hosting companies out there. However, they are not all the same, and with the tips above, you are better-equipped to evaluate them and choose the one that offers what you need to make your online business more successful. How’s that for getting your money’s worth?

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Branding Your Website

While a logo is the symbol of your brand, a website is your brand’s home on the internet. It is where your business lives. Have you ever taken a walk around your neighborhood to see how other people live? What about the house on the corner that never seems to have a light on, ever? The last time you walked by, you swore you saw cobwebs in the windows? So, how comfortable would you be approaching this house with your seven year old daughter selling cookies?

Think of the the house in your neighborhood that never seems to sleep. There are tricycles in the yard, and ice cream stained minivan in the drive, and screaming children literally climbing out the windows. Would you call this house alive? Of course, but you might not be comfortable approaching this house in your new suit.

Have you ever had the pleasure of having a neighbor who you became goods friends with? Maybe they were outside one day when you walked by, and you started a conversation. Or, perhaps, they dropped by with fresh baked cookies when you moved in, and you both hit it off. What drew you to them? The sincerity of their generosity as they reached out to you? What keeps you coming back to their house? The comfortable and attractive atmosphere that tells you their story a little at a time every time you enter?

Take a trip to your favorite shopping mall. Isn’t there always that one store that seems to have crickets chirping in the corners? No, I don’t mean at Halloween, I mean throughout the year. Do you feel comfortable entering into such a business? Now, on the other hand, there is a store just down the hall where the energy bursts out into the mall from music, people, and maybe even little robotic objects with flashing lights. It certainly gets your attention. Then there is a store that you seem to frequent often, because it has an attractive environment and a very pleasant staff who are skilled at making you feel most comfortable purchasing their quality product.

Websites seem most effective when they are alive, attractive and comfortable . How do you build such an online presence? Since there are endless options to choose from when it comes to the best web design and construction, it is no wonder that small business owners are scared to death to venture into the online marketing world. No wonder, indeed, that many brick and mortar organizations turn back to old fashioned print marketing, what we in the industry might call Print 1.0. Fpr many, web branding is seen as too confusing, too expensive and too elusive to bother with.

It is estimated that 55% of small businesses do not have a website. As a result, there is much debate as to whether or not having a website is even necessary. What about that 55% that do not have a web presence? Might they may be at risk of denying their business a viable and potentially lucrative revenue stream? Like it or not, the world is now on the web, the dark dot com days are past, and today’s technology is ever improving. Yes, use of the internet in business is evermore innovative, yet some fear bringing their brand and brand promise to a new online home.

I hear more and more from people in the 20-35 year old demographic who say they will not do business with anyone they can’t find online, and they mean it. They consider it to be a trust issue. In their view if you are not online, you are not to be trusted. Some have held to this belief for the past ten years. That is quite significant, and it is a trend that cannot be ignored as we move further into the 21st century.

Are confident about what your brand communicates about your business? Do you deliver on what your brand promises? Then, take your brand promise online with real world design. Open a new set of doors to your organization by creating a site that lives and breathes your brand, engages your visitors, and grows your business.

Paula Sykora is a leading Colorado-based graphic designer and writer. She is focused, in particular, on real world design and providing the best graphic design possible for her clients.. Unique version for reprint here: Branding Your Website.

Freelancer-Get to Know Your Market

Visualize a job in which you can do what you like to do and still make a noble living without being worried about money. The answer is a career in graphic design and art. If you’re the person who is definitely inspiring and can easily get your paintbrush on the canvas and generate beautiful art works then you can without difficulty get lots of money from this hobby of yours.

There can be a number of guidelines and system to make your dream come reality; no matter you are looking at this profession as a full time work or a part time leisure pursuit. For a novice artist it is a hard thing to sell his art at ease and to do it continuously is even harder. Well to ensure consistent bread it is necessary to locate collectors for you artwork.A collector is a person or company who intends and willing to buy your artwork on a continuous basis. Even willing to buy it in advance means much before the work is finished. Think your art is sold before it is given final touch.

If you are talented enough and know the value and potentiality of your work and at the same time well conversant with latest trend and demand by attending art shows, it is probable to locate collectors for your artwork. Craft fairs and art shows are the unbelievably prominent means to display your artwork. However, making these shows worth attending some tips are necessary to be followed. “Know your market” is the first and foremost important tip, though generally overlooked while attending the shows. It is also important to get the idea about the category of buyers attending the show, their desire, aptitude to buy and their taste- high value designer piece or low end craftwork. After gauging their height of interest, choose the relevant pieces you want to display.

The next mean is even simpler. Pass some fliers- handy information about your art to the people attending the craft show. Though these people are not the spot buyers of your artwork but they gather and keep in back of their mind important and valuable features of your work and appreciably get in touch with you in future. It is even worth spending more time and money behind such fliers in order to create a lasting effect in the minds of buyers for your artwork.

This will set a colorful image for your work in the mindset of the buyers who will in turn always try to differentiate your work and keep them distinctly ahead of others. Couple of such tips will catch attention of more people for your work and turn the show in your favor. Do not forget that the follow up of your work is also vital so that the buyers of your work can turn back to you time and over again. Also, when you get a particular set of trusted buyers for you then just concentrate on working for them and getting yourself firmly established in the art business. Make sure that you serve them with your service in such a way that they turn come back to you for all their work.[youtube:MyrtTRIUQZI?version=3;[link:freelance graphic designer] and web developer;http://www.youtube.com/watch?v=MyrtTRIUQZI?version=3&feature=related]

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