Desire to put up a business that’s both rewarding and challenging at the same time? Why not look into the business of photo-making? For those who do not know, photography especially for the academe is definitely a lucrative enterprise. Think of the numerous potential clients that you can cater to in the long run. Your target market is relatively larger: students, schools, universities, clubs, associations, varsity teams and a lot more! You can also propose services like individual portraits, class pictures, group shots and graduation photographs.
How can you start then? Well, one way is to reach out to local schools and colleges and request permission to take some pictures of students. Nursery and kindergarten groups are also worth targeting.
Some institutions may have someone who already does the job, in fact, most do. But if you persevere, you may find a school which will permit you to get a foot in the door. Apparently you’ll need to have some pictures to show them. If you have not done any work of this kind in the past, one option is to photograph kids in your family or your friends.
School pictures are classified into two main types: simple portraits and group pictures. In most cases, portraits are easy to take. They are typically lit with one or two studio flash heads and shot against a plain background. Group photos, conversely, require more visual coherence. Bear in mind that the visual outputs you show to clients should obviously represent the ones you plan to make.
Also, you need to work out a pricing structure. Your service fees must remain anchored on this meticulously planned rate card. When you’ve finalized this aspect of your venture, allow schools and universities to get hold of your rate card. A word of advice though: keep your rates as cost-efficient as possible. Many schools and college prefer relatively affordable services of superior quality.
In contrast to common notion, putting up a business in the field of photography is very appealing. At first, there are challenges that might wear you off. It does not mean however that you cannot achieve success. With passion, enthusiasm and perseverance, greater outcomes will come to you in due time.
Most photographers residing within the heart of the Lion City specialise in graduation photography in Singapore. These visual and entrepreneurial artists also provide cost-effective graduation photography packages. (7339). This article, How The Art Of Photography Can Be Profitable is available for free reprint.