Tag Archives: Google

SEO Norway- How Local Search Optimization Works

The development of Google local website positioning has helped many local business house owners in reaching their focused native market. Though it appears to be important software, just a few seem to get pleasure from its benefits. One principal cause could be not all are aware of how you can do it properly. To additional equip native search engine marketing practitioners, below is a straightforward program which incorporates basic application techniques. Follow them and see the wonders they will convey to your website.

To begin with, a business profile consists of your corporation title, address, contact numbers, description, hours of service, services or products and payment options. They’re the essential info that seems at any time when an area enterprise search is launched in a major search engine like Google. It might additionally appear in metropolis guides, mapping sites or internet yellow pages. Purchasers are capable of contact you through your profile details. That’s why commonly observing if they appear correctly in your website and knowledge provider websites may be very important. Moreover, Google Local SEO, Google Maps, Yahoo Native, MSN Local receive info from these data websites.

Shoppers are able to contact you through your profile details. That’s why often observing if they appear accurately in your web site and data provider websites could be very important. Moreover, Google Native SEO, Google Maps, Yahoo Native, MSN Native obtain information from these data websites. your entire course of simple for you. Just seek for the websites of those service providers.

Native websites vastly profit from basic optimization methods like key phrase research, posting high quality and distinctive content, consideration-grabbing page titles and meta tags, constructing hyperlink recognition and sustaining a navigation pleasant website to name a few.

Meanwhile, to effectively make the most of what you are promoting contact information; you possibly can place it in the footer of every page and provides it additional distinction in the “Contact Us” Web page of your website. Together with the zip code in your full address and providing a neighborhood cellophane number can be applicable too. Lastly, it is strongly recommended to supply in your website and in your information submission to Google local business listing a site map or precise driving directions in the direction of your retailer’s actual location. This may be performed by growing your inbound links. However keep in mind that high quality over amount is the key to this. You’ll be able to ask hyperlinks from authority web sites which are associated to your local niche and/or local enterprise associations. Don’t fret for such websites do not ask for fees in return. Present prompt textual content along with the hyperlink and your marked keyword phrases. By thoroughly observing the above-mentioned procedures, your website may land on the primary pages of any Google native web optimization search. However, you can nonetheless aim for the primary end result page. Having your native enterprise website inserted by Google at the prime of organic outcomes – a process which Google calls One Field Outcomes – can tremendously increase your website traffic. So make it possible for your website is highly optimized for it increases your corporation’ visibility, credibility and talent to achieve sales.[youtube:ft-9OJFO0hA?version=3;[link:SEO Norway] experts work on your multilingual projects.;http://www.youtube.com/watch?v=ft-9OJFO0hA?version=3&feature=related]

SEO Norway experts work on your SEO Norway projects. These Norwegian SEO programmers can help you in your online marketing and local search engine optimization service. Contact Maria Johnsen if you need to promote your products or services in Norway.

SEO Norway- Your Online Quick sales

Many web page owners create a website and think they can make cash thought their online commerce. Some other people do not understand the importance of search engine optimization.

It is vital to know that if you want to survive in this online marketing, you need to use money in order to earn cash. If you wish to increase sales in short amount of time, you do need to invest in google adwords, Yahoo PPC campaigns and Bing pay per click. If you need to increase your brand and brand awareness, then you need to invest on link building and off page SEO and there is no questions asked. Many people do not understand how vital an organic SEO be. Organic search engine optimization is a vital aspect in your online campaign. Because you let people know constantly about your business and brand.

There are many modules in off page SEO that can help you with your online marketing such as article writing and article syndication, video promotion. I mean do not stop when you create a couple of videos. You should let people know about your commerce through media. Having a business does not require to invest a lot of money, believe me. I remember i created a totally sophisticated system and lost a lot of money, then the stream of cash came through a website that i invested only a few dollars. I am sure numerous of you have experienced the same thing. So why my few dollar invested website generated money and not my system which i invested hugely? Because based on the testing i applied for the costly web page i found out that user friendliness and simplicity was the key. So the important factor in online marketing is to use simplicity, have something new to say to your prospects and solve their problems. Solving a problem in any niche is one of the important key factors in online marketing.

Solving a problem in any niche is one of the important key factors in online marketing. When you create a web page the very first question you have to ask is what problem are you going to solve. what makes your website so special and why people should buy from you and not your competitor? You have also to think about applying the user friendly navigation and eye catching design. When i say eye catching design i don’t mean to put bunch of useless graphic on the page. Because if you do it, then you make the impossible for search engines to crawl. Apply the right color match and combination.

Because if you do it, then you make the impossible for search engines to crawl. Apply the right color match and combination. Do not use red color as a dominating back ground color, red has a negative impact and you may lose money if you use more red in you template. So all in all a right design and SEO friendly website with good content can help you with your on line sales. Another aspect is to put the contact information on a very spot for people to be able to contact you or call you.[youtube:S6arWOW8NWo?version=3;[link:SEO Norway] The Next Generation of SEO;http://www.youtube.com/watch?v=S6arWOW8NWo?version=3&feature=related]

Visit SEO and find the best seo experts to work on your project. Maria Johnsen is an SEO expert, programmer and sales expert. If you really are serious in your online sales, then you need to have a conversation with Maria.

Galaxy Nexus Accessories And Gadgets

A smartphone like the Samsung Galaxy Nexus will certainly show a ton of individuals that it might simply be the kind of phone that is tough to exceed. As well as there are numerous causes why the tool is as magnificent as its is on paper. Its effective equipment as well as brand name spanking brand-new os from Android pits the tool to conveniently tackle additional high end smartphones of its group. For a every effective phone there will certainly constantly be additions that will certainly guarantee you receive the many of exactly what it needs to provide.

The additions packaged for the Galaxy Nexus makes certain that the item is safeguarded as well as it has additional materials to assist you when you require it a lot of. If you’re the kind of individual that wants to have every little thing useful in situation of emergencies, additions from the Nexus will certainly make it an entire ton much easier. Security is every little thing for a Nexus phone as well as you can easily bet you can easily locate a ton husk covers for it. You will certainly locate a ton of sophisticated covers to differentiate the phone aside from others. If you desire to keep the phone safeguarded a suggested rubber attractive by having candy striped pattern is offered.

There additional optional casings that are lightweight made out of polycarbonate plastic as well as a combo of resilient silicone. Such casing makes guarantees the Nexus will certainly survive scratches, bumps as well as drops. If you desire to go by having type, casing made from natural leather is additionally offered as well as they are available in assorted patterns as well as shades of brown as well as black. The layout is satisfied for a contemporary appearance by having 2 styled wallets. Such casing provides you the choice to strap the Nexus on a waistband for simple bring.

An information cable television is supplied to guarantee that you are able to link to a transportable gadget, netbook or a desktop computer anytime as well as anywhere. Or if you wish to raise the battery power, you are able to effortlessly obstruct the information cable television to the AC as well as all you’ve to do is search for a nearby outlet. If having an information cable television appear to be an agony for you, you are able to have a retractable informations cable television. The cable television enables you to effortlessly retract the cable television to its initial design. Long are the days when you might have actually to united the table up yourself.

A Nexus review will also show that for every Galaxy Nexus phone sold, there will always be a spare battery in case you run out of juice from your current one. A battery charger is also included so while you are currently using your full powered battery in your phone, you can have your other spare charged and ready to go for later. This is very important if in cases there is no electrical outlet around, you have fully charged to keep you going for hours.

Liz Gordon writes news for a tech blog. Visit it now for more information on the Galaxy Nexus, iPhone 5 and for all the latest tehcnology news and reviews.

Should You Upgrade Your Smartphone to a Galaxy Nexus?

The Samsung Galaxy Nexus has actually finally been discharged as well as the phone alone comes at a 3 hundred buck contract from wi-fi company, Verizon Wireless, on a one many years contract. The Galaxy Nexus is one of the numerous smartphones discharged by Samsung for this many years. Individuals will likely flock over to obtain the mobile especially for its brand-new os from Google, the Android Ice Cream Sandwich 4.0 The phone will definitely operate on an effective 4G LTE network. This indicates you much faster information transfer that is two times faster than a routine 3G network.

The phone has a slim body by having a thickness of nine point forty seven millimeters as well as significant 4 point 6 AMOLED screen display. The screen alone is larger than the present Apple iPhone 4S from Apple. The outstanding phone is powered by an incredibly rapid dual primary processor that clocks at one point 2 gigahertz. The equipment is even packaged by having a one gigabyte RAM. This is sufficient for you to operate numerous applications at simplicity by having the steady lags or dangle ups you might regularly experience by having older smartphone designs.

However, the Google-direct-update gadget don’t have an outside storage space yet the inner memory is outstanding sufficient for you to forget concerning its constraints. The phone ares available in 2 variations: one by having an inner memory of 16 gigabytes as well as the various that are able to save up to thirty 2 gigabytes. Either means, both are able to save you a lot of multimedia fulfilled be it motion pictures, downloads, applications, new music as well as pics. It has an 802.11 n hookup for you to link on a Wi-Fi hotspot if you feel like you don’t have the demand for a 3G or 4G network hookups.

The Ice Cream Sandwich 4.0 is the main attraction of the Galaxy Nexus. The operating system has completely been redesigned for easier use and simple navigation. It has a nicely built-in five megapixel camera that can take digital images. It is also equipped with a 1080p high definition video recording. The software comes in with a panoramic mode that gives you instant shots at a full three hundred sixty degree angle. A front end camera functions at one point three megapixel for crystal clear video calls.

A Nexus evaluation will certainly inform you that the phone is 4G qualified which converts to greater speeds for a fast information transfer. As well as by having a brand-new mobile platform, you have actually received yourself a smartphone that can easily do it all for you. If you desire to switch over to an Android phone, the Nexus will certainly be a very likely fit for you.

John Sanders writes tech news and reviews for a tech blog. Visit it now for more details on the iPhone 5, Galaxy Nexus…

Getting Visitors fro Search Engine

Optimizing your site for search engines will generate a great boon in traffic. The tips in the following article will show you the fastest and most efficient techniques you can use to get your website noticed by the big search engines.

META description tags should be unique for each page. If you create the same description tag for each page, you will risk lowering your search engine ranking.

You should correctly anchor your text when internally linking on your site. If you use generic text like “click here” for your links, search engines might think your site is about clicking here, rather than cat food. Search engine bots will look for keywords in anchor text and boost your rankings when they see them.

To reach your SEO goals, use meta description tags to describe every page on your website. Description tags play a large roll in your site coming up during a search. It is important to keep your meta tags short and sweet because the search engines only read a certain number of words in it anyway. A cleverly worded meta tag should get more traffic to your site even if it happens to be ranked lower in the search engines.

Do not hire a professional SEO company to optimize your site until you have them answer some critical questions. Things you wish to consider include their pricing, experience, recommended techniques and estimated time for visible results. Ask for their portfolio if it is not available on their website. You may also want to seek out testimonials from their clients. A reliable company will be more than happy to comply.

Keep the content of your website user-friendly. Obviously you want to obtain higher rankings so your website has to be simple, clear and easy to use. Functions that allow bold, enlarged fonts should also be used to attract the reader’s eyes. These functions, along with clarity and functionality, will optimize your website for search engines and readers.

In order to fully optimize your site, you must focus on keyword density. Avoid this by keeping keywords under 20% of your page total.

Include your chosen key phrases in your page title and throughout your site. When people locate your page through a search engine, they will see this title, so make it relevant to your site. Correct use of keywords will help drive visitors to your site by allowing search engine spiders to properly rank your page in the listings.

Keep your list of links short and organized. Make links blend in to the webpage. Link pages are boring to your readers and are not ranked highly by the search engines. Your content will be more professional looking, and it will be in context for search engines if you incorporate your links into your articles naturally.

SEO can help your customers find you. Unfortunately, some online businesses still underestimate the importance of their search engine rankings.

Utilize a descriptive and unique title tag as a way to ensure that different search engines will be able to comprehend the content on your website. Your title tag should be 60 characters or less, because search engines won’t display more content than that. Also, anything after sixty characters is given less consideration.

As was discussed in the article above, there are many ways you can optimize your site for the search engines. What you just read can help you gain more customers and prevent search engines from blocking you.

The writer is the owner of Search Climb an Small Business Seo Firm.Get your entire Search engine optimization associated work completed from them.

What Should Your Google Places Listing Include?

I had a couple of questions after my last post about Google places, so I thought I would discuss it a bit more.

Now that you are already sold out to the idea of the Google Places listing, what should be done next? It is definitely time to set up your Places page and optimize your site. How would you create a Places page that can propel your business to its apex? Here are some tips to consider before setting up everything.

Your business name, exactly as it appears on your business license. Do not attempt to add keywords, taglines, or URLs to your business name in order to get more hits, as Google is smart to this practice and will boot you off for it. That means that if your business’s name is “Speedy Recovery,” you must list it as such, even if you know a title like “Speedy Document Recovery and Retrieval” might get more hits.

With your business name, comes the business location. This is as important as that of the name itself. You must post the physical address, where your actual company is really located and do not attempt to include post office boxes. Google will definitely remove your name in the list which nullifies all your efforts. Having more than one location is not a dilemma. You just have to create another Google Places listing.

Always provide contact information. This pertinent information should include the telephone number for your business where someone could be reached anytime, for as long as it is business hours. Do not also forget to post your company’s website and email address.

When it comes to adding the business category, Google will allow you to choose five categories at a maximum. The least is just one. You can choose simple and the most general categories. Do not include customized category names because this will not be even part of the searches.

Your business description counts a lot. Prepare a moving business description that will attract visitors. The purpose of your business is essential. Be sure to impart it in such a way that it signifies and stirs up interest. Photos and video are helpful in presenting your business description perfectly. The purpose of the Google Places page is primarily to drive business into your company and not the other way around.

Congratulations on making the wise decision to know more about a Google Places Listing. Now you have to make the most of it. Contact us, CrackerJack-Consulting where optimizing your Google listing is our specialty. We can be reached by phone, at 888-840-6414, or email: cheryl@crackerjack-consulting.com.

SEO Norway- Selecting The Right Keywords

Many people may not know what words their users will use when searching. You may know what your clients search for. If not, find out. Is it a description of “Iphone” or “Ipad?” One may be searched more often than the other, but why not target both? How about “sun glasses?” Maybe “ipad accessories” will broaden your web site advertising and marketing strategy.

Ask all kinds of people. Get advice from folks in all walks of life including management, employees, customers, vendors, friends and family on how they would look for effective search engine positioning keywords. Ask them how they would search for different products and services. It’s really not about what you think they would look for, its about what they think. Believe me, they can many times be two totally different things. When you have lucratively harvested a important search phrase list, remove any keywords that are too targeted or not to specific. Moreover remember that search phrase placement is important. Try to put as many keywords as possible in the beginning paragraphs, and of course the title line.

The higher the value of the search phrase the more competition you will have. Every SEO utilizes tools similar to the Overture keyword Suggestion Tool and also know the value of a search phrase. The lower the value of the search term the less competition we will have.

We don’t want to aim too low but we also don’t want to aim too high. We will want to find a middle ground. For you that may be a search phrase with a value of no less than 1000 and no more than 10,000. It will be up to you to determine what you deem reasonable.

Also, the keywords should appear frequently throughout the opening Website. It is particularly crucial that they appear frequently in the opening paragraphs. However, resist the temptation to overuse key terms. The search engines can spot it and will diminish your site rankings. Tools are available to help with optimal search phrase density. However, avoid software that writes the site’s pages. Search engines can sniff these out, too. A good rule of thumb is: Never sacrifice quality of content for search term placement. This will affect your page ranking. Most importantly, your site won’t appeal to visitors.[youtube:ft-9OJFO0hA?version=3;[link:SEO Norway] experts work on your multilingual projects.;http://www.youtube.com/watch?v=ft-9OJFO0hA?version=3&feature=related]

Golden Way Media the SEO Norway experts specialize in providing solutions in areas of linkbygging or link building and link wheel services.

Important Keyword Tips

As you preferably should already know – keyword research is a fundamental a part of any business you might possibly make an effort to get into online. If you don’t do any keyword analysis you will basically be just making a online site and hoping people discover it.

There are certainly numerous factors for this. One reason for this is – the competition. If you do not do keyword research first you’ll have no idea how much work you will need to do to bring in any targeted traffic. There is certainly some search terms which have some really fierce competition. It’s critical to make certain you know whether or not it is going to be feasible to rank for anything related to whatever your subject is.

Whether or not you go for PPC or organic search websites visitors it really is going to cost you either some money or some time or both to rank for anything lucrative on the search engines. You want to make sure you know how much of any of those things it really is likely to take.

The first thing you need to know is really what topic it is that you desire to cover. Once you have figured out you need to get a hold of a excellent keyword investigation tool and utilize it to find out what the best choice of words is to effectively convey your message to people whilst maximizing the level of search queries you’ll get when you’re ranked.

What you believe essentially the most individuals definitely will search for is just not always going be what the most folks in fact search for. It is all about getting the most out of your time and money. You don’t want to be creating internet pages for keyword phrases that no one searches for.

My favored keyword tool is Google’s adwords tool. With it you’ll be able to check to acquire a pretty great idea of how many searches a paticular keyword phrase gets every single month. You will want to look up toward the left and uncheck “Broad Match” and then check “Exact Match”. Otherwise you will certainly get some very inaccurate information.

From there it is possible to check and find out what sites are on the 1st page for all those keyword phrases. From there it is possible to go to your favorite backlink checker and see how many backlinks those pages have as well as just how much authority their domains have.

My favored backlink checker is Majestic Seo. They truly appear to locate alot more backlinks than any other service around.

This will definitely give you a quite fantastic idea about whether or not those search terms will definitely be lucrative or rather- how profitable they’ll be.Another trick is always to check how much men and women are paying per click for all those keyphrases. This is an exceptional approach to measure the profitability of any niche or set of keyword phrases.

Also check out info about link building tools and Build My Rank review

Ordinary Issues That You Have To Steer Clear of With AdSense

If you wish to discover a means to get some money from home, and you've got the drive to take the time and effort to manage your own websites, you should consider Google AdSense. You don't have to craft surprisingly complicated sites; in reality sites with straightforward content which has top quality info can have the most value to visitors. After your internet sites are ready, you could insert your Google AdSense code into it to begin seeing important advertisements. Your target is to collect carefully targeted traffic to your web sites, which will end up in higher numbers of clicks on your adverts. Then again, don't forget that Adsense does keep different rules to follow by its users; otherwise, an account could be postponed altogether. Here are a few of the slipups that people make when employing AdSense that makes them either have their account suspended or not make any money.

As you are creating money thru AdSense, you can feel just like sharing some details with a friend. However , forego making the foible of sharing any non-public details having to do with account info, like the CTR (Click Through Rate), CPM (Cost Per Impression) or the income being made from different ad groups. Any private info that is exposed to you stays with you. You will share the full amount that you have brought in if you do not give them the other pieces. Keep all of that urgent info discreet when you share your stats and you shall stay clear of trouble.

Your advertisements have to get the clicks but that doesn't imply that you need to cause them to look like bold adverts that folks are used to evading. Folks who are used to surfing the web are even used to ignoring the adverts that are on internet pages. To skip this, you wish to make the adverts look as much like the page they're surfing as practical. One thing you must skip if at all possible is using ad block colours that are loud. If an advert looks too much like an advert, folk are of course going to pay no attention to it. These endowments may result in a negative result for your CTR (click thru rate), so keep cautious.

Don’t go as far as to disguise your advertisement components. The reason AdSense gives you the power to change the colors and borders of your ad is actually because it helps you blend your adverts according to your site’s design. You have to not change the URL to the background colour of your page. Despite the fact mixing an advertisement is a good move, why would someone wish to hide such crucial ad elements? And Google takes this quite seriously, due to the fact it is not allowable. You have got to in addition guarantee that you do not hide your advertisement’s prominence by placing photographs or tables on top of them. You want to keep your adverts obviously visible in order not to confuse those visiting your internet site.

Actually , earning with AdSense involves doing the right thing, rather than doing your own thing. When you build an AdSense agreement with Google, they want you to be producing quality content, but it will be crucial for you to recollect who your niche is and how you are targeting it. After you've grasped the ideas that will allow you to build a robust campaign, you can begin broadening the reach of your business and you will see great results from your campaign. When you follow these tips you create what we call seo magic

Rachel Green works for Magic Seo. At Magic Seo we have only one particular objective: that is to produce what we call Seo Magic. We outline that as continual increasing in the serps and keeping an eye on what your rivals are doing. The worst thing in the entire world is to wake up one particular day and discover that somebody out of nowhere has taken over your key phrases. We want Search engine optimization to be so simple it’s magic

Google Rank Boost With New Weekly Back Link Maintenance

Anyone that has been involved in SEO has heard Google can penalize you for having hidden text on your page, but when it comes down to it, it’s really not anything to be overly concerned with. Unless you are hiding in your alt tag images the words Viagra on the cheap or Texas hold em, you’re usually not going to have an issue with Google. An easy way to see if you have harmless CSS or any other disguised advertising is to use the Web Developer Toolbar for Firefox. Click CSS then Disable Styles then All Styles and you’ll see if you have hidden things the search engines (especially Google) doesn’t like you to have on your page. These are actually things Google could potentially ban your site for or even put your site in its sandbox.

Submitting a site map is a great way to get some back links to your site, even though they come from your own website and not another site. Google will display a large majority all of them in the back links check on Google. To submit a site map, it must be in XML form. There are example forms on Google you can create if you have all your links together, just do a search for create free site map for Google. To check your back links after you’ve submitted your site map, go to Google.com and type in link:yoursite.com replace your site with your actual site name. This will display around 1/10 of the actual back links you have to your site. Google displays the websites that are more important and/or more popular and the newest back links to your site, which is what Google sees as the top 10% of your back links. If you want to see all your links, you will be able to find a list of all of your back links at Alexa.

Submitting a site map is a great way to get some back links to your site, even though they come from your own website and not another site. Google will display a large majority all of them in the back links check on Google. To submit a site map, it must be in XML form. There are example forms on Google you can create if you have all your links together, just do a search for create free site map for Google. To check your back links after you’ve submitted your site map, go to Google.com and type in link:yoursite.com replace your site with your actual site name. This will display around 1/10 of the actual back links you have to your site. Google displays the websites that are more important and/or more popular and the newest back links to your site, which is what Google sees as the top 10% of your back links. If you want to see all your links, you will be able to find a list of all of your back links at Alexa.

In order to maintain your page to be ranked high, make sure to keep a few different copies of your main index file to your site on hand and rotate those out twice a week. This keeps your site content fresh and new and Google will then crawl it more frequently as well. The second thing you need to do in order to maintain your rankings is submit new back links, text links every week, even if it’s only 5 or 6. But of course the more the better.

Blog linking can be a great way to get back links but it’s very time consuming. Another faster way to get many links is by article writing. Using a good article submitter tool is key. If you’re good at writing and can come up with unique content, this could be a potential gold mine for you. The more interesting the article is, the more comments you will receive, and the more comments you receive, the more importance Google will place on the article you’ve written and will then move your article up in rank. With that said, make sure you choose an interesting topic to attract attention. Put all important search terms in the title and submit the article you’ve written to either egghead cafe (which by the way is offering cash for new unique articles submitted, if chosen to be displayed in their article directory) or xomba.com. Xomba is a PR 4 article directory which accepts most any articles, so you can rest assured this will rank fairly high, or at least get you a good amount of traffic on Google. Even if you do not write an article about the products you sell or the services offered on your website, you can write an article completely off topic to your website if that is what it takes to make your article interesting to readers and/or gain high popularity. You can always put your link in the blurb/author area at the bottom of each article you write, so the topic is irrelevant.

Some SEO developers will tell you that article writing hasn’t been popular since 2005 and will not boost your rankings anymore on Google’s engine. This statement is actually only half true. Duplicate content articles will not get your site ranked higher. The most common problem regarding article submission is duplicate content and Google duplicate content penalties. This can be avoided by simply using a unique content article submission wizard. An example is An example of a website submitted with this program is Salvador Dali Paintings. The tool actually submits thousands of different articles over and above the one you have written to over 700 article websites in all categories which you choose, up to three. You will need to do a little homework writing different titles and three different ad copies, but the tool will actually change your blurb at the end automatically or “about the author” with a find and replace feature built in to the submission area which is a great time saver.

This tool actually submits thousands of different articles over and above the one you have written to over 700 article websites in several categories which you choose. You will need to do a little work however writing different titles and three different ad copies, but the tool will actually change your blurb at the end or “about the author” with a find and replace feature built in to the submission area. Writing even one article per week can get you 1400 back links to your site, as the submission tool will allow two text links in the blurb. You will then find hundreds of different articles with your website link on Google after a few days and you will see a change in your rankings, guaranteed.

Cyndi Whittel is the author of several technical support books,co-owner of Cheapest Beats By Dre Studio & other watches online.. Free reprint available from: Google Rank Boost With New Weekly Back Link Maintenance.