Production of Royal Enfield motorcycle is still existent even though it is the oldest model of motorcycles ever. The company began in Redditch , Worcestershire and dissolved in 1971 however, India is the only place where production is still carrying on. Thus, the 1963 model was named The Royal Enfield Indian Motorcycle and was then sold to America.
While Royal Enfield was most famous for its production of motorcycles, it made numerous other things, like rifle parts, lawnmowers, and bicycles. Their logo was a picture of a cannon with the motto “Made like a gun, goes like a bullet.
By 1955, Enfield of India began producing Bullet motorcycles under a licensing agreement with the UK brand, and by 1962 they were making complete bikes. Even when Royal Enfield dissolved in 1971, the Indian company, in Chennai continued production and bought the rights to the name “Royal Enfield” in 1995. They’re still in business as of 2009.
The year 1950 was a turning point for the Indian Motorcycle Company of America. A company called Brockhouse Corporation was assisting with the finance of wavering Indian company, and bought it in 1950. Some unlucky proceedings led to the India branch being split into two: one for the sales, and one for manufacturing.
The producing arm could not meet the retooling costs for an overhead valve engine, and it closed in 1953. Some Indian purists consider that to be the end of the “real” Indian motorcycles. But the sales arm of the company did not fold.
Since Brockhouse Corporation had the authority to the name after Indian manufacturing went under, they began importing Enfields and selling them as Indians from 1955 to 1970. This was an early example of “badge engineering,” and it was not rewarded. Though dealerships still carried the Matchless/Indian name after 1959, the Indian name was dropped from motorcycles.
In the Indian Motorcycle history, there were numerous disputes about who would own the authority to the brand name during this period. In 1960, the Enfield Chief was still being sold- a rebadged Enfield 700 cc twin fitted with the fender guards, saddlebags and other Indian accessories.
Anyhow, Associated Motorcycles of Britain bought the Indian name in 1960. In 1963, the Berliner Motor Corporation overpowered the U.S distributorship of Associated Motorcycles and the Indian name was completely removed for good. These details of the deal became life-like in form of trademark and branding struggles till 1999.
In the mid 60s, Floyd Clymer took the sales arm of the Indian company. He was a racer, author, motorcycle dealer, and a magazine publisher. Clymer tried to repair the Indian brand for the past five years or so, by fitting Indian nameplates to Italian Velocette-based bikes and also had prototype built based on the original Indian V-twin design. However, unfortunately, the prototype was the only one ever made.
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