Tag Archives: custom landing page

Custom Landing Page Design Tips

The custom landing page is what the visitor sees for the first time when he lands on your webpage. So logically, every website has a landing page. But the interesting thing is that many people are completely oblivious of its importance.

The big difference when it comes to making money online through affiliate marketing is made with a good custom landing page.

Tips and tutorials on how to make the custom landing page are always god sent to beginners in the field.

They might even pose interest to more experienced marketers who want to keep up with the newest trends. It’s like they say, nothing will kill your business faster than the inability to adapt.

But adapt to what? You should be aware of the fact that every special offer you might have needs to have its own landing page design.

If you’re advertising your site or product through Adwords or on Facebook, the biggest mistake you could make is to put one thing in the ad and have something entirely different on the site. If the visitor notices this, and he usually does notice it, he will click away right on the spot!

Make things as simple as possible for the potential buyer. This includes using the so called call-to-action, a subtle invitation from you – the seller – to him to purchase your product. This could also be the case if you want him to sign up for a newsletter. Make things easy to spot on the custom landing page. People appreciate it and are attracted to sites that are straightforward.

Another big mistake people commit is that they have distractions on their site. These are quite dangerous as they might either distract the user from finishing reading your sales copy and to potentially buy the product to actually losing him as a visitor. Don’t offer temptations to your visitor so that he could check out other websites. And also, don’t bug him with ads and pop-ups. Those are really annoying!

Just remember to keep it as simple as possible. The visitor is already on your site, so there’s no need for flashy gimmicks to get his attention. You need to focus on maintaining his attention for as long as possible. Do this and your conversion rate will be the one you have always wanted!

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The best way to make a custom landing page

First impressions are very important when it comes to marketing and selling products, especially if you do it online where usually the competition is rather fierce. There might be hundreds of affiliate sites that will be selling the same product as you but only a few will generate revenue and the reason behind their success is pretty obvious to anyone who has a background in internet marketing: they use a Custom landing page The first ten seconds that a visitor spends on your site are more often the decisive ones as the visitor may or may not become a future buyer and customer. The impact you leave on him in those 10 seconds through the custom landing page or through a squeeze video needs to be a decisive one.

If you manage to impress your customer from the very start and you deliver him the information that he really needs to know about your product, your chances of cashing in are looking pretty good! A good custom landing page will capture the visitor’s interest almost instantaneously, either with a catchy slogan or with a sales video.

A good marketer will understand and will try to adapt to this as quickly as he can. Try not to focus only on the content of the site but on the actual design as well. A visitor who’s on the look-out for any type of product will most likely buy it from a site that inspires him confidence so make sure that your site doesn’t look cheap and made in a hurry.

Adapting to how the customer perceives things can also be a road to success for you. Make sure to not put all of your energy solely into the content of the webpage but also in the actual design too. Visitors will be looking for sites that inspire confidence and if you have a rather cheap looking site than you might want to reconsider your steps.

Don’t waste time on useless content; make sure you’re only presenting the most important facts. By being straight to the point you can very easily win over any visitor and turn him into a customer, which is your goal in the end.

The web is full of templates that you can use and tweak to your own needs. Or if you own a wordpress blog, there are wordpress plugins that are pretty effective, so make sure you check them out.

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Why you need a custom landing page?

With the increasing popularity of sites like Facebook and Twitter, every big brand or business has a page on them as this has become a necessity. By using a Facebook profile with a Custom Landing Page your visitors will find out all there is to know about you and what you do.

I’ll admit, building a popular Facebook page and getting lots of Likes can be quite tricky but with a few tips and tricks nothing is impossible. A great way to do this is to place a Facebook widget on your site and then just lay back and be amazed of how many Likes you will get.

But getting visitors to our Facebook page is not enough as you want to them to click on the Like button. And the best way to achieve this is to use a custom landing page, something that will truly raise your visitor’s interest in your page, thus he will feel the need of clicking the Like button so that he could find out more about what you’re offering.

Creating such a custom landing page is quite simple if you find the right tools and if you are aware of some marketing tactics. It’s essential for a webmaster to understand that by using sentences and graphics that will capture the visitor’s interest immediately is absolutely essential to a successful business.

Facebook has become an essential tool in building your customer base by staying in touch with them every day. Marketers, the good ones that is, know this and they use it fully!

It’s absolutely essential for you to understand that the key is to make your visitors come back every day and not just once at the beginning. And you can definitely achieve this with a well done custom landing page.

Here’s another great reason why you should use this idea: you can build yourself a wonderful email list that you can use for email marketing and this by simply putting a sign-up box on the page. Pretty ingenious, isn’t it?

Now, if you want to get started and build yourself aLanding Page Design, you should know that Facebook has a plugin that is very powerful if it’s used properly. It’s recommended that you search for tutorials on the web so you could get the hang of it quickly and efficiently! You’re not creative enough to do the job yourself?

No problem, there are other ways to get what you want. Like with most other issues, you can hire someone to do them for you. There are many great services on the web that will create you the perfect custom landing page. They usually don’t come cheap but they’re worth the money!

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Landing page design and boosting sales

Online advertisements are common for numerous size companies to accomplish various marketing needs. A Landing Page Design also known as a lead capture is one such marketing tactic to promote a company’s product or service. They can be used as a marketing strategy to tempt visitors and customers to view a site.

A standard website enables readers to exam other sites by clicking the link on the site. However, with a link, prospective purchasers are directed to other websites without purchasing from the company’s site or viewing the offer presented. Nonetheless, one of these designs places visitors directly on the company selling page allowing easier tracking of customers.

Their goals are specific such as sales, registrations, or signing up for a product or service. However, they can also be used to present specific information or reference purposes for associations, organizations or public service companies. Additionally, some companies use these pages to gain contact information for future use.

When designing them, the purposes should be of utmost importance. Keywords and advertisements should be specific to the needs of the reader and the product. The ads should be brief and reliable to boost the assurance for prospective customers.

Additionally, graphics and color must be alluring and eye-catching to the reader. Too much information or clutter should be evaded by all companies. Lastly, wording must be correct and convincing.

Additional helpful tips are that color and graphics should be appealing and attractive to the customer. Clutter or too much information should be avoided. Lastly, text must be grammatically correct and persuasive to the reader.

Small, medium, and large companies create a Landing Page Design to maximize conversion rates. However, the pages should be informative, appealing, promoting, and provide the resources to build customers. An ineffective page may provide too many distractions and will not serve the needs of the customers. In addition, conversion rates may be lower and marketing useless for winning new customers.

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Why You Should Put A Squeeze Video Into Your Landing Page Design

Lots of entrepreneurs desire information on why they should put a Squeeze videointo their Landing Page Designefforts. A show like that should be used to grab the attention of a consumer. When you make your call to action into a flick, more people will be likely to respond favorably. Your video will encourage people and search engines to frequent your site.

Many people do not know what Squeeze video is. This moving picture must be truthful and quick. Its reason for existence to is to tell the shopper precisely what she or he must do now that she or he has found your material. You should construct your initiative to action in a way that is very explicit.

It is a truth that more folks would like to view a flick than glance at a set of characters. Studying involves a person putting forth energy and hours that he would like to spend on other occupations. When you make a flick instead of scribbling a large collection of symbols, you will encourage more viewers to transform into buyers. That is a good use of bandwidth on a site.

Flicks help a lot in an effort to help a page climb to the top of web crawler findings. They normally have a lot of visual impact and draw the curiosity of consumers. These features are very helpful. This is the reason why many landing pages highlight one or more movies.

When you produce content for the Internet, you want a large number of people to find and interact with it. In order to do that, you must educate and entertain them. A squeeze video can do both of those things while instructing them on the next step you want them to take. This will make your site popular with human beings.

As you construct pages that will sound good to individuals, you can be making spaces that will also be liked by engines. A web crawler may inspect a site as it picks up on the fact that more people are finding it on their own. The more attention an engine gives to your online spaces, the more inclined it will be to display them in search results for viewers.

Many company heads long for truths on why they should insert a squeeze video into their landing page design codes. That sort of show should be put in place to draw the notice of a customer. When you stick your opt in information in a show, more individuals will take favorable actions. Your motion picture will assist people and search engines in their attempts to locate your online home.

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how to Double your moneys worth- Landing page design

When setting on the mission of creating a landing page design, it can be hard to get a hold of some consistent facts to use as a mold for your design.

This is a common problem when using the internet as your reference.

So, in order to make things easier on you, I have gathered some solid info that should serve as a checklist to tap into your full potential of interacting with your market.

Much like a house, constructing a landing page design with the basics is like building without a foundation, it’s just not going to hold.

Here are the key elements:

– Each element on your page need to be snappy and to-the-point

– Ideally, you should only be using 1-2 sentences to explain a point.

– Call-to-Action should be direct and clear

– Do you make your product’ value clear?

– You need to add authority and build a trust-able image

All the points above are the primary keys to landing page design. It is important that you feature all these elements to hit the mark.

Today, i am going to into depth on the last point,

Adding value:

You have your set price. You don’t want to go any higher, you can’t go any lower. How do you make it sound good?

The primary misconception when calculating value is that it has something to do with the price, the only time when that is applicable is when you are reselling things. The value of a product is subjective to each person, and has to do with how useful something is.

– Does it cut back on time?

– Will it give them information that will take them on a different level of performance?

– Does it makes your life easier?

– Is it going to help you earn your living?

These are things that you cannot put a price on, and since each person is different, your products value will differ from person to person. The trick is encompassing as big a slice as you can in your market.

That is where you have to calculate an accurate medium on your demographics behavioral probabilities and create a landing page design that appeals to as many people as possible.

When someone is interested in your product, it is not because of what it does, it is because they understand the effects it will have on their lives.

These are the “benefits”, and though you may think this is general information,but many people seem to misunderstand the difference between features and benefits. Do you know the difference?

To explain is as simple as possible. The “features” have to do with your products operations, what it actually does. Whereas the benefits refer to the results of these operation in relation to the consumer.

Here’s an example of this relationship:

Product: ProfessionalSqueeze Video

Feature: Designed with Consumer Psychology In Mind

Benefit: Psychologically effective on Prospects

Feature: Hi quality graphics

Benefit: Public favor over competition

This concept is not too hard to understand, the problem people are have is efficiently explaining how their features lead to the benefits.

A good way to stay on the right track is by stating these in a question and answer format. Don’t keep your features and benefits separated, your goal is to connect the two for the audience. Don’t assume they will do this themselves.

The next to go over has to do with pricing.

Don’t keep one number your landing page design, if people know you have a good product, it will only make buying in more appealing if you drop their expectations of the price the deeper they get into your sales copy.

By doing this, your prospect feel like your putting money in their pockets.

You don’t have to price you product less than it already is, just start with a higher one, lower it, and then show some sort of statistic of how much less it is. People love to see the numbers on how much they are saving.

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Is your landing page counter-Productive

In order to reach the consumers, you need to create a professional image of your site.

Everyone has stumbled on landing page designs that are more insulting to look at than informative.

You need to strive to stay away from this type of thing, unless you are looking to drive your customers off your site, without them even considering your propositions.

Check out the tips below to get an idea of what people hate in a landing page design.

Brainpower:

In a book by consumer psychologist Steve Krug called “Don’t Make Me Think”, he states that the more you leave to people to figure out by themselves, the less people will end up doing what you want.

It’s a known fact that the less you exert your readers mentally, the better your attempts to reach them prove to be.

In other words, tone it down with the verbiage.

Not being honest:

This is a big one. You’ve probably come across websites which tell you a process takes 5 minutes, but really ends up taking almost an hour. Don’t think that people don’t notice these things, because they do and they will.

Once they find out how much time the process actually takes, they will most likely start losing focus and get irritated, ultimately causing them to ditch the attempt.

Unpractical forms:

Conversions and forms don’t get along, so keep them as separate as possible. Although most of us can’t get away with eliminating forms, we can surely be Conservative. Don’t put in sections that you could do without.

Also, as stated above, be honest about how long they will take.

Spam:

Among the worst things that you could put on your custom landing page design, are pop ups. Worst case scenario; just feature something that grabs their attention if they try to leave, not when they arrive.

Bad Audio:

If your video’s volume is not optimized, people will not want to watch from start to finish.

Your volume controls should be easily spotted should they need to turn it down immediately (such as in an office or other quiet places)

Ripped-off graphics

If you have photos on your landing page design, which you definitely should, then make sure that you get custom images that aren’t seen millions of times a day on other websites.

Unoriginal photos are a testament to how amateur your landing page design is. If want to set yourself apart, feature original content. Period.

Enter Email Here…

If aren’t selling anything on your landing page, then you are most likely asking for emails and trying to interest people in navigating the rest of your website with your “reference” landing page.

Make sure that they don’t hesitate to leave their email with you due to the fear of being spammed afterwards. Tell them how easy it is to discontinue the newsletters if they so choose too, if you don’t people will not want to sign up.

Conclusion

Take all of the steps above into account when finalizing your landing page design. The level at which you do this is what you will get as far as conversions go.

For more information on consumer psychology as well as general tips visit http://Landingpagedesignshop.com. Double your conversions or double your money back with your own custom Custom landing page. Free reprint available from: Is your landing page counter-Productive.

How fast is your pitch?- Landing Page Design

Are you making your landing page design as easy to read as your can?

Read over the following 5 details to optimize your text for supreme readability, your prospects will finish without even notice what happened.

1)Simplify

This basic tip is thrown around a lot, but the truth is that it is the most important. Although you may consider your Landing Page design to be optimized for this, how do you know for sure?

Lucky for you, there is a way to measure the simplicity of your text which you should use in all aspects of your internet business.

Dr.Rudolph Flesche’s “sure-fire” measurement of simplified writing:

1. Count the words

2.Count the syllables

3.Number the sentences

4. Find the ratio of syllables to words

5. Average out the words to sentence ratio

This is the math equation you will use:

RE = 206.835 – (1.015 x Average words per sentence) – (84.6 x Average syllables per word).

If you don’t like math, don’t stress. Microsoft word as well as a wide range of services online can do it.

The result will be a number, anywhere between 1 and 100. 100 being the best, meaning that your text can even be read by an eleven year old.

If you got something from one to ten, then your text is closer to a university level, and you need to tone it down.

2. The words “You” and “I”

Always try and use personal pronouns, most notably “You” and “I”.

This adds a different tone to your appeal to something more personal. Which is more effective to reaching your consumers.

3. Keep those eyes moving

To keep a good pace of eye movement, you can ask questions and immediately answer it in the sentence below it.

4. Do the thinking for them

Instead of phrasing things like this: “Do you want the best ways for getting more traffic straight to your Landing Page design ?”

Word it out using a little more specifics, like this: “Traffic delivered straight to your site using John does proven method”.

5. Trying to sound smart, is not smart at all..

If you show off and try to sound smart, some people will have a hard time following what you say. Dumb everything down to a level where anyone who visits your landing page design can understand your information.

By doing this, you are tapping into the most of your potential prospects, increasing sales as a result.

Conclusion:

By now, most marketing know that you should always K.I.S.S (keep it simple stupid) on your landing page design, as well as everywhere else where you information is visible, But how true are you to this?

Use the formula and scan your landing page design, if you score below 80%, then go back and change it, you will definitely notice a difference.

For more landing page tips with consumer psychology visit Landing Page design shop Double your Conversions or Double your money back with our Custom Landing Page .

Creating the strongest landing page design you can

Unless you implement powerful consumer psychology in yourLanding Page Design, you will always have a hard time winning over your customers.

It is important that you design accordingly, taking into consideration each element of your layout so that it corresponds with your plan of seducing your prospects.

Setting the expectations

The initial thing that people will look at, which is what starts everything off, is your header. Your header is where your make your most powerful selling proposition clear. You will most likely want to have a second header below your first one as well.

This will keep your Introduction short and sweet, they will be intrigued and shall continue to read your secondary header, which will give them some information on what interested them in the introduction.

Features and Benefits

Do you know the difference?

Features are descriptions of the products functions. The difference is that features do not put into context why they actually need the product. The benefits are the breakdown of what the product will do for them.

After you make your strong intro, you need to feed them as much closure to their skepticism as possible. This is where you use your bullets to give them reasons to want the product. Keep the number of bullets you use to around five, don’t overdo it.

Like your headline, these need to be short and to-the-point. It’s important to make good time with how many good points you make in relation to how much text they read. The faster they understand each benefit, the better the service sounds.

Graphics

Don’t just add anything to your landing page design as far as visuals go. These are supposed to be representative of the true value of your product. Picking the right graphics is like doubling your selling points.

According to consumer psychology, advertisement with 4+ colors work better than the same ad with less colors. Keep this in mind because, in essence your landing page design is one big advertisement.

Make them imagine

It is your job to help your prospects visualize the use of your product, and how beneficial it will be, BEFORE they buy it. The first place where they test your product is mentally.

To do this, you have to give them something pleasant to imagine. Be as descriptive as possible while staying on the conservative side with the amount of text you feature. The tools you will be using could range from squeeze video, to pictures to descriptive imagery.

So you got a great product eh…. prove it.

Now its time to show them that your not all smoke and mirrors with your most powerful credibility symbols, appraising testimonials, and any other association you can make between your product or service, and other people’s success. It is easy to overdue this step, so try to remain on the more conservative site. Don’t put too much emphasis on these things, they are only on your landing page design to compliment your product.

Only use the best of the best, if something looks questionable, it will look like that to everyone who sees it. That is how where websites lose the respect of the customer and ultimately kill their conversions.

Last stand:

You tried and failed, what now?

In the case that you don’t succeed in the first attempt, it is a good idea to feature something that will give the prospect a chance to return to your webpage. For example, ask them to follow you on twitter, Facebook or any other social network. Offer them something in exchange for their email if that is not already the purpose of your landing page design. This will keep you noted in their books should they decide to rethink your proposition.

Only be strategically following the step above will your landing page design be successful.

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Landing page design- Addressing your Audience

Bad Landing page designs stick out like sore thumbs on people’s websites.

when trying to creating a landing page, the first time can prove difficult if you have no experience.

Getting caught up in the technicalities is what causes people to lose grasp of what they should really be focusing on, especially if you do not know the founding principles.

If you want to maximize your conversions, follow these tips to-a-tee and you will be off to a good start.

1. Feature a variety of Advantages

You cannot expect to win them over with just your status. You need to satisfy your audience’s desires and answer their questions of “What will I gain?”.

Don’t do anything without first making clear what it is about your product that they want, how will you make their lives easier?

The reader won’t add it all together by himself, You need to do it for him. State the relation between what the product does, and how it will simplify their lives.

The level at which you reach your audience and their current hardships, is ultimately what makes your landing page design more effective than a rival’s.

2. “Easy on the Eyes”

Whoever is viewing your landing page is most likely not there to read. They are vaguely searching for something without much intention on staying on one page for too long.

If you do not feature a format which makes it easy for them to analyze your page, they will find their way out quick.

Make sure that you organize your content so that everything is simple and to-the-point, and easily picked up on.

3. Scroll down

Think of your most compelling advantages.

Make sure that you keep everything compelling “above the fold”, this will be your introduction is the first step to winning over the consumer.

If your asking them to buy something, or leave their contact information, the battle is winning them over as quickly as you can, and interesting them in reading a more detailed elaboration of your claims.

4. Don’t let them escape

Your landing page design needs to be free of any distractions that could be counter-productive to your cause.

If you have too many things going on at once, this will draw attention away from your final goal and confuse the audiences as of what direction they should go.

Stick to one goal and limit their options so that everything points in the direction of you custom landing page’s ultimate mission.

5. Call-to-Action

This is what will make you your money. It all comes down to the CTA button to get them on-board. You’ve got a good product, you’ve established why it’s a good product, now its time to let them find their own way. Right?

This is the most important part of any landing page. The Call-to-action is the final step of the process. You’ve won them over, they want the product, now they are going to find a way to buy it, right?

You can’t leave it up to them. Your job is to hold their hand all the way through the entire process and tell them exactly what to do, while they are still inspired by your awesome sales copy.

People are not likely to buy on their own accord. You need to give them everything they need to get the process done and over with, while they are still day-dreaming about what you product could do for them.

Sooner or later, reasoning will kick in and they will find themselves out of the impulsive daze your landing page design catalyzed, that is why you need to feature a big, strong CTA button so that they can act while they are still in a spending mood.

Have you noticed the effects of smart phones on society. As smart phones progress, a growing percentage of people have no use for a computer these days.

This means that you need to adjust your landing page design to these people’s need, in order to maximize the amount of people you service.

You need to take this into account and make your landing page design easily maneuvered via smart phone.

Keep this in mind so that you can prepare and not miss out on these possibilities.

The time is now to adjust for these people’s needs, or else you risk losing out on a substantial amount of business to your competitors.

Ivan Andrianko is a recognized expert in the field of Landing page design. Get your Custom Landing Page today! Double YOUR CONVERSIONS or DOUBLE YOUR MONEY BACK!