Various marketing tools have certain elements about which every marketer should have plenty of knowledge. This can be helpful in designing a winning marketing campaign. Some of such elements are listed here.
1. Email marketing: Email based marketing has following elements:
Subject line: It should convey what is the email about. In fact, a number of recipients make decision of opening an email or not simply by looking at the subject line. Content: The content of a promotional email includes various offers, information, industry news and other stuff that can be useful for the recipient. Distribution list: This list contains all the email addresses to which a promotional email is being sent.
2. Website: The important elements of a website are as follows:
Business details: This consists of the URL, company information, business name and the email address. Logo: A logo generally appears on top left or top right corner of a web page. It is to be noted that it should appear at the same position on all pages in a website. Web design: It includes various graphics, colors, navigation bars and buttons. It is primary way of attracting the visitors. Information about the company and its products and links to other pages etc.
3. Corporate branding: The brand is composed of few things that are discussed here.
Logo: A logo aids in promotion of a brand as it can generate instant public recognition. It can be either a symbol or include name of the company. Slogan: It is used to make a statement which can be helpful in differentiating a product or service with the competitors. Products and services: The products and services of a company too, become an integral part of its brand image.
4. Flyers: Flyers have the following important elements:
Color: Color includes the background and foreground color. It is important that there is a good contrast between flyer color and its font. Font size and type: The information on a flyer is conveyed with the help of text. A good flyer design will have only one or two font types and a uniform font size. Graphics: Flyer graphics include the product images or cartoons that are used to convey the message. Templates: New flyers can be designed by simply making some adjustments to available templates.
Writing on Business Gifts is like a passion for Aya Wilkinson. Being the Team Leader of Writers at Leading SEO Company “Aclickahead” has give her emmense opportunities to write on a variety of topics including Email Marketing