You are probably aware of the fact that Facebook is probably the largest social networking sites online, with over 800 million members. Since there are so many people there, it’s also one of the very best social media resources offered.
Using Facebook as a Marketing Tool
Using Facebook as a marketing device works well since it allows you to put your marketing messages where your potential customers are. To accomplish this, you need to build a Facebook business or fan page. Once your business page is created, you will get existing and prospective clients to “like” the page. This can be done in a number of ways, including a sweepstakes for individuals that like the page, or simply requesting individuals to like the page. Although, the best way to draw individuals to your page is by providing original, interesting content that your audience cannot find elsewhere.
Integrating Schedulicity with Facebook
Once you’ve created your Facebook business page and begun to develop a number of fans, you need to convert those prospects into paying clients. Encouraging individuals to schedule an appointment directly on your business page is an effective method of doing just that. Schedulicity supplies an online scheduling app that integrates seamlessly with a Facebook business page.
Benefits for You
A significant key in internet marketing is to try to reduce the steps or clicks from gaining a prospect’s interest and closing the sale. You can expect some amount of abandonment for each click between the prospect’s desire to purchase and the checkout button. Using a ‘Schedule Now’ button on your fan page eliminates the need for a potential client to go to your website or call you to book a session, which means a higher percentage of transforming prospective clients into repeat customers.
Benefits for Your Client
Giving prospects the opportunity to book an appointment through Facebook is a matter of convenience. After your promotional offer or story of interest displays in their news feed, just one click will transport them to your Facebook business page. There, they are able to schedule a session via Schedulicity’s Facebook widget. The service enables them to book an appointment 24/7, getting rid of voice mails and call backs.