Any Online marketer who has been in the business for quite a while has most likely heard the term "SEO" many times by now. Internet marketing rookies should expect to read it a lot also because it will play a huge role and determine the achievements of their internet career.
SEO stands for search engine optimization. This term basically means the usage of keyword phrases to get a high page ranking in the Google search engine. For online marketers, the method starts by deciding on a few keyphrases linked to your specific niche market. As an example, if you are promoting a diet product on your internet site, then you might pick out a longtail key phrase like "how to lose weight fast" or "how to lose weight effortlessly". You need to use key phrases that web surfers will probably enter when looking for specifics of your niche.
The next thing is to use a service tool like the Google Keyword Tool Bar. This tool will let you know how often a search term is searched. It may also give you an idea of how competitive a search term is.
After you have your keywords chosen, include them in your internet site. They should appear several times in the text and in the title. Include it in the Web address if possible. You also want to visit blogs and discussion boards in your niche and include a web link returning to your internet site using the keywords as the anchor text. Article directories are yet another good spot to drop off a link. Just compose an article related to your niche and include a link in the resource box. This technique is recognized as link building. Backlink Building takes time and requires tiresome work. But, this technique will gradually increase your page ranking.
This is basically the gist of seo. It's the most essential concept to Online marketing. Learn whatever you can about search engine marketing; put the notion into practice and you'll be compensated with a page one rank on Google. This may result in targeted visitors for your site.