Do you want a million Facebook likes? Do you want to be on the first page of Google? Are you alive? Of course you answered yes to all three! Search engine marketing and social media are the bee’s knees and for very good reasons: they’re good ways to get quality traffic to your website-in addition to your brick and mortar business-all for significantly less investment. But, are you aware that you want both at the same time?
For a few years there have been rumors, whispers in the night, that search engines we’re going to start using social media data to help decide search engine rankings. There have been a couple of interviews that said so in plain English, but the specific uses of social media for search engine marketing so far has remained secret.
Here’s what we do have as a given: if you want to rank well in Google, you better have a strong social media presence. The nuances of this are still a bit unclear, but it appears as though having a lot of likes on Facebook or Google+ is great, but the real home run is getting people on Twitter to retweet your content, ideally with a link to your webpage and the keywords for which you’re trying to rank.
Of course, you don’t want the average Joe to retweet your content well, it doesn’t hurt, but what you really want is people who have a large number of good followers, ideally those who also retweet everything that the original retweeter has to say (wow, the sentence was complex, now, wasn’t it?).
So, how do you get all these splendid things? Well, you really have to be an expert in social media marketing and all of its many forms. It can be a tough thing to do, but, at this point, you really have no reason not to be a confirmed social media marketing junkie. And, now that search engine marketing and social media have become one the reasons for it have become that much clearer.
So, do you think you would like for more information about search engine marketing? Would you like to find out more about marketing and social media? go to fishbat.com for more information!. Free reprint available from: Search Engine Marketing And Social Media: Kissing Cousins.