There are tons of ways to drive new traffic to your blog or site, but the best traffic still happens to be repeat traffic. An effective method to have your visitors coming back to your site, repeatedly, is to have them subscribed to your RSS feed.
Always structure your pages so it helps people scan it, and if they like it then they’ll tend to slow down and read. People skim and scan simply because they are busy, and if someone wants to visit many sites, then that encourages scanning behavior. They want to get done with things as soon as possible and at the same time find valuable content that they can use now. When you make your content easy to scan, people will find it easy to go through it and understand what you’re trying to say. Another thing to keep in mind is that your content will be displayed in RSS feed readers. Many people subscribe to multiple feeds, and that means they’ll once again be pressed for time to even read those. If your copy (or content) is scannable, then people will be inclined to do that even after they subscribe. Imagine how you feel when you look at a page it’s nothing but solid, black text. Other’s feel the same way, too.
Try to help out your visitors by writing an article that explains to them what RSS is and how they can subscribe to your feed. You’ll have to make the call about how savvy your market is with technology. So go ahead and create a unique step by step article that explains to your readers what RSS is and that it isn’t anything complicated. Another cool thing is do another article/page content that talks about RSS readers and how to get them and use them. Take a look at your market, and make your assessment about their level of technical know-how. Feed readers have different features and applications; so it’s a good idea to let them get a little knowledge about them. Always make your referrals to what you believe are the best things to use.
Last but not least, it’s important to keep everything on one single topic. The people subscribing to your RSS feed is interested in the content you are producing. If you post on a topic other than the one you usually post about, you can cause your audience to become confused and they may hit the unsubscribe button. Not only that, but if you want your subscribers to invite others to your RSS, you need to give your audience what they want at all times.
You can help your efforts and business by borrowing from email list building and offering the ethical bribe for RSS subscribers. You just need to follow a few basic rules and offer value.
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