Brand representation of the company in the marketplace is their corporate logo. It is known as the trade mark to be familiar with the brand. If you study a corporate logo you will discover that fundamentally three major things will snatch your concentration.
Well known corporations design their logo by professionals. But you will find them simple when you’ll check the way of their design. They are aware about the open secret that in order to lead their brand they must have such a logo design that is easily recognizable. Just think about the giant soft drink company Coca-Cola. Wherever you go, just with a glance at their logo you will recognize Coca-Cola.
Giant corporations always use simple font to make their logo. They do not use any small or complicated font that is not easily readable. No matter if the people cannot get the message of the logo. At least they will be able to read the company name. It will be clearer if you consider the logo of Intel, Dell or Google.
Corporate logo must scheme company image. Microsoft or pizza hut, no matter what the enormous corporation is their logo must reflect the image of their company. Color is a major consideration to project the surroundings. But there is no exact color. It is only significant to project the company image.
With the change of time the market and customers are changing rapidly. And with all these the giant corporations are also changing their logo. If you think about Pepsi, they have changed their logo about 11 times. Some corporations change their logo seasonally to mark some special significance like celebrating any special event.
Logos are for customers. It makes the company image within peoples mind. So, corporations design their logo for their customers. And with the taste of the customers the corporations also change their logo. And this has made them successful.