Reputation management is not something that just politicians worry about. Everyone conducts some form of reputation management to create and project an ideal image of themselves onto others. Whether they are conscious of it or not people are constantly doing and saying things to improve or maintain their reputation. Reputation management has become more essential with the advent of the internet and social networking websites. Facebook quickly became a mainstay of 21st century society and changed the way we think about reputation management. Online reputation is a real concern for most people because the line between public and private life is fading.
An individual’s online reputation can make or break both their personal life and professional life. Incriminating photos and videos can be posted on the internet and remain their forever. Certain social networking websites have protocol for identifying and removing inappropriate or harmful content. But it only takes a couple of people to point, click, save, and share an incriminating photo of someone with literally the entire world. Teachers have been forced to resign from their jobs because they failed at reputation management and were caught with inappropriate photos of themselves online.
The heightened awareness surrounding online reputation and reputation management has led to the rise of new professions and businesses. People are so concerned about their online reputation that they are willing to pay money for reputation management services. Public relations agencies are handling more and more online reputation concerns. People and companies both want to make sure that they have a positive image and online reputation. The reputation management and online reputation industry has blown up over the past decade.
There is no way to reverse this trend. Social and business interactions are done more and more often online. Technology such as smartphones have have increased our on-the-go access to social networking sites like Facebook and Twitter. Corporations and advertisers and can reach their target audience directly any place in the world at any time of the day or night. The desire for reputation management services and a positive online reputation is a result of our shrinking and more globalized world. It is a world where what you say and what you do can be engraved somewhere on the internet forever.
There are a lot of reputation management companies out there that offer the same basic services to their clients. They monitor, create, and edit online media to ensure their client’s online reputation is safe. This service is definitely useful to anyone who is concerned with their online reputation. Social networking websites can be an awesome tool for divulging information and conducting business. The ascendancy of reputation management companies is the natural result of a world populated with people who are obsessed with their online reputation.
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