There are many ways to grab a visitor’s attention whenever he’s on a site but there are few that do it in a couple of seconds. It’s well known that someone will never spend more than a few moments on your webpage if he deems it useless to him. To make sure that doesn’t happen, consider creating a video sales letter.
There are many ways to build an affiliate site through which you wish to sell a product made by someone else. Many people will fill their site with long content, and I strongly advise you no to do the same. People are in a hurry and they can be easily bored, especially on the internet. But do you know what almost never bores a person? Videos. So there’s your reason to create a Video sales letter for your site and product.
Be honest in your videos as honesty will always prevail and it will bring you success. It’s not that big of deal to make a video, mostly anyone could create one very easily by simply throwing a couple of photos and some text in the mix. But a smart video is one that seem as humane as it can get, and one that has a warm quality to it. An actual human voice that narrates is a must and not some generated computer voice-over that cheapens it.
If your Video sales letter from your custom landing page expresses confidence, you will definitely grab your visitor’s attention and from there to turning him into a customer ready to show you the money is a really short road. Image is everything, especially if you want to sell something.
Always be fully honest in your videos as the majority of people will know right away when something is false or simply sounds too good to be true. Another way to ruin a video is by filling it with large blocks of text. People hate reading these type of things, they want image and sound.
You could also throw in a joke or two if you’re up to it, anything to make your visitor connect to you and your product. People simply are in awe for an entertaining Video sales letter and you need to make that happen!
Make sure you don’t overlook the technical aspect of the video, like its audio and image quality. People hate videos with low volume. Also, a Video sales letter with a very high volume that blasts through their speakers as soon as they open the page can be a major turn off so be careful.