Who wants to find out how to be a great success in business? It’s a matter of knowing the insider secrets of creating a powerful business model built around the needs of your client. Is it a secret? Perhaps to some but the principles are well known. The All Heart business model is a solid set of buisness principles that pay off over time.
The Rules Of The Game:
Rule #1: Watch your clients not your competitors. Your competitors do not buy your products, your clients do. But what if you are not offering services that meet the needs of your clients? You will lose these clients to other companies who do offer what the client wants. Should you spy on your competitors? Forget about it! Leave your competitors alone and worry about yourself and how you are doing. Plus, if you find yourself spying on your competitors it is a billboard sign to get a life, in other words, if you are stealing from your competitors you are just creating more of what could be a bad product. So, get a life, that is, get a creative life that allows you to surpass your competitors without ever looking at them. Trust only yourself. You know what is good for your clients. It will become obvious to you. Your competitors may not know what that is, they may be stuck in the mud, too busy copying products from others. Do not do that. If you have to copy products, you’re are robbing yourself of the opportunity to apply your knowledge, experience and creativity to your services to create bigger, better and more powerful outcomes for your clients.
Rule #2: People buy BRAND. People buy NAME BRANDS that they feel they know and trust. This is a very fast world and we make choices based on our impressions of the reliability and quality of the company we are working with. Given a choice, we will choose the company that immediately fills us with confidence. Brand names matter. Let’s pretend you could buy a car from Mercedes and someone said, do you think are you getting quality? Of course! But what about buying a car that is similar to a Mercedes in features and quality from a little known company called Gertrude’s Good Cars. Even if Gertrude’s Good Cars were better than a Mercedes and even cheaper would you buy one? Of course not! What happens is something goes wrong, you have never really heard of them, no one else has either, there is nothing in it for you of buying a “Gerdie”. Bringing us to the prestige factor which is part of the buying process. “Oh, guess what everyone, I’m buying a Mercedes” you would say with pride. But how do you feel about boasting “guess what everyone, I got a GERDIE.” There is no “awesome factor”, there is no “heard of you factor”. It’s missing something. Example, our clients are proud to announce they are now with Annie Jennings PR. The media immediately recognizes us wherever we go in any venue.
Rule #3: Provide services that have a defined set of deliverables. If I by X, I get what? If you know your market and how it works, you will know how the products and services play out in the marketplace. Does the way your services work out in the marketplace deliver the outcome your client wants. If you do not have non-stop clients trying to hire you, then the answer is no. So, your job is to simply create one. Know what outcome your service or products provide your clients. Next, how do they use them to get their desired outcomes.
Rule #4: Strive to be the best in your industry. Why not? Many times it does not take much to excel. Many times the clients decision has to do with branding, price and certainty. Make a guarantee part of your offer. Its a great way to instill confidence in the buyer as usually, only those who will never need to honor the guarantee, offer it. That is, businesses create top notch services and then offer a guarantee they will never need to honor as the products are strong and inherently deliverable.
Access more information on creating a successful business strategy along with an internet marketing strategy at Annie Jennings PR. Experience outstanding success in your business. Implement publicity, branding and marketing strategies that showcase your assets. You can achieve your desired goals.