The custom landing page is what the visitor sees for the first time when he lands on your webpage. So logically, every website has a landing page. But the interesting thing is that many people are completely oblivious of its importance.
The big difference when it comes to making money online through affiliate marketing is made with a good custom landing page.
Tips and tutorials on how to make the custom landing page are always god sent to beginners in the field.
They might even pose interest to more experienced marketers who want to keep up with the newest trends. It’s like they say, nothing will kill your business faster than the inability to adapt.
But adapt to what? You should be aware of the fact that every special offer you might have needs to have its own landing page design.
If you’re advertising your site or product through Adwords or on Facebook, the biggest mistake you could make is to put one thing in the ad and have something entirely different on the site. If the visitor notices this, and he usually does notice it, he will click away right on the spot!
Make things as simple as possible for the potential buyer. This includes using the so called call-to-action, a subtle invitation from you – the seller – to him to purchase your product. This could also be the case if you want him to sign up for a newsletter. Make things easy to spot on the custom landing page. People appreciate it and are attracted to sites that are straightforward.
Another big mistake people commit is that they have distractions on their site. These are quite dangerous as they might either distract the user from finishing reading your sales copy and to potentially buy the product to actually losing him as a visitor. Don’t offer temptations to your visitor so that he could check out other websites. And also, don’t bug him with ads and pop-ups. Those are really annoying!
Just remember to keep it as simple as possible. The visitor is already on your site, so there’s no need for flashy gimmicks to get his attention. You need to focus on maintaining his attention for as long as possible. Do this and your conversion rate will be the one you have always wanted!