Business Start-Up Advice: Focus On Your Information Product

Maybe you are reading this article in a cubicle somewhere. Or maybe you are surfing the internet on the weekend because you have an idea for a business, and all you need to know is what to do to first! Allow me to give you some business start up advice. Begin by nailing down what you will market as your information product.

So what is an information product? It is anything you can create using the knowledge in your head. It can even be any experience that others can benefit from.

Business Start-up Advice #1 – Utilize Lots of Mediums

Your knowledge can be packaged in lots of different ways. You can start with a video recording of your material then make a DVD and a CD. You could take the transcript and turn it into an ebook or even a multi-media product. There are a number of possibilities.

Business Start-up Advice #2 – Develop Your Own Name

The key to starting your own business is to have one product that is exclusively your own. Otherwise, you are building someone else’s name and not your own. I am not refering to network marketing. I think that is great. If you are selling Mary Kay or Amway or whatever, then go for it. But in order to really start up your own business, you will absolutely need your own product.

You want more control over your business. You do not want to work for 5% or 2% or whatever somebody decides to pay you. You do not want somebody telling you that you cannot put up a website, or you can only have this kind of wording when you are starting up your own business. You want total control. And you want to keep the lion’s share of the products. Come on! In an information product, you can keep 90-95%. Whatever your hard costs are, they are very small. You get to keep the lion’s share of the profits.

Consider that all of the well-known information marketers have their own products. Guys like Dan Kennedy, Alex Mendoza, Ray Edwards, and Armon Moore have a product to promote to build their own brand.

Business Start up Advice #3 – Stop Trading Time for Money

And you get out of the trading time for money trap. A lot of you are in that trap right now, whether you are working a 9 to 5 job, or even if you are doing consulting. You are still trading time for money. When you can create something one time and sell it over and over and over, you get out of that trading time for money trap.

Business Start up Advice #4 – Establish Your Authority

Imagine being able to give people information, an e-book that you have written, or CDs that you have made. Anything that sets you head and shoulders above the next guy. That is massive credibility for your offline business.

Think of how many leads you can generate for your business by giving them something concrete. An information product makes your business memorable and can also build your list.

Take the plunge and begin committing to paper the ideas you have in your head. Create information products from those ideas, and build your business. Then in a short while, you may be giving someone else business start up advice.

Stephen Beck can teach you online business set up steps and how to make your first $1000 on the internet. Go get a FREE link to his webinar replay, where Stephen shows you exactly what you should do: http://www.youronlinebasics.com/go.html.