All posts by Ruth Williams

The Worst Google Adwords Mistakes to Make

It’s widely known even among marketing professionals that Google Adwords can be a minefield. Pay Per Click advertising is a tough game, even if you’re a master of analytics and a genuine spreadsheet genius. Without the correct knowledge, these types of PPC platforms can be fairly unforgiving unless you have an understanding of how they should be best set up. The key is to make this type of advertising add up financially which is not as easy as you might think. Outlined in this article are some mistakes which should be avoided, read on to find out more.

A Lack of Preparation

The sad truth is that many individual entrepreneurs and small businesses are lured into the dangerous sand trap of Pay Per Click advertising through free Adwords coupons. These Adwords vouchers are also offered on the most basic of hosting packages so you may have come across them at some point. The majority of PPC users have used this type of advertising without even putting together a plan of action. The most important thing to be mindful of with PPC is that you need to have predefined goals and a solid strategy.

Failing to do Split Testing

Split testing is beneficial to many online applications, also known as A/B testing. Unless you have something to compare your results against its difficult to assess the effectiveness of your campaign. Many website owners fail to recognise the necessity of split testing in order to achieve the best ROI possible.

Failing to Optimise Ad Copy

Some Adwords users take note of the obvious flaws in their PPC efforts which are highlighted by split testing, but neglect to do anything about it. Some small businesses don’t have the resources to spend establishing effective ad campaigns which is why investing in the services of a Google Adwords specialist can be money well spent. When creating the ad it is essential to have the keyword in the headline regardless of what the as is targeting. A commonly missed opportunity to further optimise the advert is not using the url. There are many more ways to optimise Adwords ads which can make your ads produce a better return on investment. For the most part, advertisers fail to capitalize on these techniques.

To Summarize

You have thought of PPC advertising as a quick and easy way of getting traffic to your site but unless you understand the best way to set up ad campaigns you could find yourself forking out large sums of money for little return. It is becoming ever more competitive on the web, the same also applies the getting ad spaces in the sponsored links section of search results. To get the most from your ads means time spent establishing keywords and setting up ads and campaigns, all of which could be done by a Google Adwords professional which would probably work out to be more cost effective. Your PPC ads will only be as effective as you make them.

Does your organization require a fresh approach to marketing? Bird and Co Creative is a Worcestershire based graphic and web design company, creating innovative marketing solutions for other companies across the UK. For further information and to see their portfolio visit

Learn How Good Packaging Design can Enhance Your Sales

A number of companies don’t comprehend the need for graphic design; specifically how packaging design can easily help them to beat the tough competition in item sales. It is a fact that a great number of consumers will select what item to purchase whenever they get to the point of purchase because of packaging. For instance, if a buyer is confronted with a wide range of options, he or she’s more likely to settle on a product based on three points, particularly; the brand visibility, how captivating the packaging is, and the information which is presented by a particular brand.

It’s hard to come up with a design that is going to interest everybody as people’s tastes will vary. A designer is required to think of a style and design which is going to be popular with most, by choosing the proper colour selection, sizing, and shape of the product packaging. Visibility on the other hand refers to the capability of the packaging to present the actual product that is for sale, rather then projecting an image of the product. These 2 factors; visibility and design, along with your advertising efforts, are what will confirm the kind of affect which your product packaging will have on potential buyers.

The most important objective of product package design is to distinguish your merchandise from various other competing brand names. Therefore, you need to make certain that you merge typography and various graphic design factors with applicable information concerning the merchandise, for your brand to be noticeable from the rest. For your brand to be very competitive, you ought to also pay attention to the kind of structural design which you select; for example using cardboard, blistering or clamshell packaging.

When choosing a graphic designer to accomplish your packaging design, you have to make certain that he understands the graphic design elements which are necessary to build a winning brand. These components include the type of typography, graphic elements and product packaging. Typography refers to the various fonts which are used on packaging. The fonts you choose should give your product packaging a distinctive look and feel to make it stand out. The kind of product packaging, then again, refers to the structural design. This element plays an important role in making your products more useful, recognisable, and can be used to identify the expense of the merchandise.

At last, a designer has to appreciate the various graphic components that are required to give your item an aggressive edge. These components are the logo design, colour scheme, and graphic elements. The selection of colours and graphic elements ought to make your product stand above other contending items. In addition, you should determine exactly what the focal point of your design should be; whether it be your custom logo, or a specific element which directly refers to what item can be bought. Whatever part you choose must be exhibited plainly in your design.

Bird and Co are a creative agency providing graphic design in Worcestershire – creating innovative designs in a variety of digital and print formats. Visit for further information.

Guidelines for Creating Powerful Exhibition Graphics

Having customers come to an exhibition isn’t enough, they need to be actively engaged with you while there. Make sure you have a logo design that sets you apart from the rest, and at the same time is easy to remember. Advertising material can entice people into finding out more about your business.

In face-to-face environments like trade shows or industry events where competitors also exhibit, the more engagement you are able to generate with a good exhibition stand, the less hard selling your sales staff have to do. Don’t use a hard sell a soft one is better.

The graphics you employ for your presentation should be uncomplicated, clearly visible, emphatic, and relevant to the material. Optimise your branding by including your logo on all marketing materials and the banner for the exhibit. That logo should be as big and as high as the event will allow and feature your slogan as well, or a reason to come over.

Provide to your visitors something to get involved with that has to do with your brand. Once you are able to get a crowd at your stand, popular video games will no doubt entertain them, however it is best to have a video game created that advertises your specific brand. This process is less costly and easier than you might imagine, and quite often can be done for free by a willing student or apprentice. The high scoreboard can be a tool for information gathering.

A smartphone application related to your brand is something you might want to give away. The cost of getting an app made is less than you would think. At the very least, you should easily be able to gather content for a passive video, but everyone is doing that today. Allow your visitors to participate in a task and make your stand the one that really stands out.

What you should aim for in your exhibition stand is making sales “here and now”. However, the next best thing would be to collect prospects contact information, including business address, telephone, email, contact person, company and position within the company. It is important to present each visitor with a sample, promotional item or an invitation to a future event, that can be redeemed at the time of the event for a substantial incentive.

In need of a reliable company to take care of your exhibition stand design and build? RB Design & Display have experience in designing and building effective exhibitions stands for a wide range of companies. Find out more at

Choosing a Good Domain Name

If you’re looking for some useful information on deciding on a domain name, then you’ve come to the best place. Here, you will learn about the distinctions of choosing domain names in relation to brand development or keyword detection. You can expect to understand why the two distinct strategies demand different domain names. After reading this article, you will feel more confident that you are picking the most suitable domain name for the purpose of your internet site.

Brand Building

One of the most effective ways to choose your domain is to name it after your website. In this case, you are not focused on keywords. You’ll need a recognizable icon which people will associate good feelings of trust to your brand. To be able to select a domain in line with brand development, here are a few of the most popular ways:

Compound words should be the very first place you begin. Think about websites like YouTube and Facebook. They simply combine two short words to form one. Another option is to try what we call a “tweaked” name. Examples of this are sites like Flickr and Zune. They just adjust a few characters within the word. Finally, you could even choose a nonsense name to build your brand on. The name will not make or break you; that still depends on the quality of your organization. In case you have doubts, look at the oddity of the word Google. To one straightforward nonsensical word has been associated the service of providing high quality search engine results.

Below are some guidelines to try to make choosing a domain name easier when you’re developing a brand. First, try incorporating the word “you.” If you can’t find another word to combine, this one is effective. When making use of a “tweaked” name, remove the last vowel in the word. One more tweak is to simply put the letter Z at the end to form a plural.

Keyword Discovery

For some companies, search engine optimization is much more important. This is where you need your internet site to be found by search engines like google. At the moment, Google is the dominant internet search engine with 85% of all searches going via them. If you need to be included in a search engine, picking a domain name is quite straightforward. You just identify the most frequent keyword search used by those people who are looking for your type of business. Next, include that keyword or key phrase within the domain name. The same guidelines of branding may be used if the domain name you would like has already been taken.

Does Your Domain Name Need to be Easy to Remember

Just about the most out-of-date pieces of advice could be to make your domain name easy to remember. It is a frequent misconception that people will key in your entire domain name to reach at your internet site. Typically, between 75% and 90% of visitors coming to an internet site arrives through search engines like Google. It is much more important to use search engine optimisation rather than to make your website memorable.

So there you have it. At this point you know about choosing your domain name depending on the primary objective of your site. If brand building is more crucial, then choose the domain that will fit the style of your brand. If getting found is more important, then optimize search engine positioning by including the actual key terms your prospects are looking for. Now you can decide on a website name with greater confidence that it is serving your purpose.

Boost the targeted traffic to your site with integrated link building and social media marketing campaigns. Bird and Co Creative is an SEO company which can help your website to achieve a high degree of visibility in the major search engines like Google.

How to go about Building an iPhone Application

Do you plan on building an iPhone app, but you aren’t sure how to get going? Even if you are a complete beginner, you can make your own iPhone app, and it is much simpler than you may assume. You don’t need to know how to program to build and launch a winning app.If you’ve gota good idea for an app but don’t knowhow to get it out there, keep reading.

First, you must perfectyour idea. Sketch it out on paper, so you can see just how you want things to look and function. Use a flow chart to lay out exactly how all of your screens, links and buttons will link and work together. When you have a drawing or chart of your app, let other people see it and ask them to tell you their advice. Would they purchase this app? Is it worthwhile to them? Entertaining? Is the way it is laid out and linked together sensible? Is it straightforward to use?

Before you get going building your app, you need to apply to the Developer Program so that you can make it available for purchase in the App Store. It can take several months to get accepted, so it’s good to do this ahead of time. If you’re going to write the code yourself, you also need to download the iPhone SDK 3.0 and plunge in! But what if you can’t write, or even understand code? Don’t worry! You’ve got several options.

If building an iPhone app is something you really want to learn, there are several guides written for beginners that will enable you to understand how to use Objective-C, Cocoa-Touch and other programming languages to make your app.

If you prefer to avoid code totally and you want to get started right away, you can find businesses online who specialize in making iPhone apps. Numerous have tools and templates that you can makeyour app with, and others will actually do the whole thingfor you based on your idea. Prices for these services can be a one-time payment for the use of their app building tools, a monthly fee, or a profit sharing arrangement. You can also hire a freelancer to do the job. Check outfreelance websites like or Post your job, and wait for bids.. In either case, check references and request samples of their earlier work before you send any funds.

When the build is done, it’s time to assess your app! You want to be confident all of the glitches are worked out and everything functions the way it is intended tobefore you send it to Apple. Once it’s App Store worthy, submit it to Apple and also to iPhone app review sites. Building an iPhone app is merely the beginning…if you want it to sell, you’ve got to get the word out and advertise it!

Thinking of having your website redesigned? Bird and Co is a creative agency delivering innovative web design in Worcestershire. To check out their portfolio visit

The Secrets to Getting People to Your Exhibition Stand

Using exhibition stands to promote your products or services is an important consideration in developing a business that is profitable. By taking on this task, you are showcasing your work to potential customers and demonstrating that you are serious about what you do. But what can you do to attract more people to your stand?

It’s good to tell someone where you’re going.

When you are participating in an exhibition type event, inviting your clients and friends can be a good way to show them your product or service in greater detail. If you have a website, make sure to place information about it prominently on the front page. Depending on when you can confirm that you have space set aside at a trade show, be sure to let people know as soon as you can. This will prompt people who may have been considering going to the event to make definite plans and will enable others to make space in their diary.

Don’t Be Scared To Do Something Different Besides The Usual

You might believe you have to adhere to a particular code when putting the stand up, but that just isn’t the case. And it could really be to your advantage over the long term to take some risks and try new things before your peers. Experiment with lighting and placement techniques; try different colors and exhibition graphics, and distance yourself from the expected wherever you can. It is critical, however, to avoid going overboard or trying too hard. When people cannot read your text or figure out what you are all about, it will not bode well for you.

Choose The Best People To Hire To Run Your Stand

To attract visitors, you need outgoing people who won’t be afraid to approach them. They will need to have the ability to push your product or service. If you hire people that are generally shy and quiet, they will have a hard time catching the attention of visitors at the trade show; people will carry on walking. A more outgoing person can call visitors to them, engaging them in the information.

Avoid using a simple design.

At trade shows, there are many exhibition kiosks that have been custom made. Their color schemes and layouts will vary, and some will carry a loud personality meant to grab the attention of attendees. In order to attract the right visitors to your booth, avoid a commonplace design that does not give it a high visibility factor. Your stand should invite curiosity and excitement to people when they look at it. Compel them to come over and visit the first chance they get. When you do this, you will succeed.

Affordable, adaptable and highly effective. Discover exactly why so many organizations are going for modular exhibition stands. Learn more at

Ways to get More Consumers to Follow you on Twitter

Social networking has progressively developed into a crucial part of business marketing with networking sites like Twitter currently being the most widely and successfully utilized. This short article focuses on seven aspects that will raise your business’ following on Twitter:

Ensure you keep the followers you have

Before thinking about how to get extra followers for your Twitter profile, you will need to make certain that the ones you currently have are going to stay. Ensure that you are actually keeping your followers interested and that you give them features of interest.

Twitter Directories

Similar to a personal web site, you will need to submit your profile to Twitter associated directories. This can be accomplished using websites similar to TwitDir and Just Tweet It, that allows you to list your profile within the best suited category. Although this may not boost your audience right away, nevertheless it will certainly be beneficial in the long term.

Advertise your Twitter Profile on your site

As a way to draw attention to your Twitter site through your website, it is a beneficial idea to incorporate a link on your internet site to your Twitter page with a Twitter logo which says some thing like “Follow me on Twitter”.

Make sure you Tweet regularly

It is only natural for you to lose viewer’s attention if your posts are not frequent. Even though posting might take some time, there are numerous rewards of doing so. You should release postings more than once every day in an effort to maintain the visibility of your profile and company.

Make sure you have a certain purpose for your Twitter account

Instead of publishing random informational updates, make sure you give Twitter account with a particular use. For instance, perhaps the Twitter account could be utilized as an application for customer service.

Create Bait on your Twitter Site

A great way to boost the amount of followers on your Twitter account is to create a Twitter lure for instance posts referring to interesting services or controversial questions and opinions. Another great approach is competitions that are Twitter-based which are bound to generate interest in your Twitter page and account.

Become a noted source of information

When you’re utilizing Twitter for company purposes, your first goal ought to be to grow to be a noted resource and a leading authority. This is often best done through sustaining the relevance of your Tweets and offering informed understanding. You can even include links within your posts to other pages and trigger intellectual discussions regarding your services and products.

Ruth Williams writes in regards to Search Engine Optimization and internet marketing.

Tips for a Local Business Website Design

If you are like numerous local company owners, it may seem that there’s no reason to take your high street store on the internet. After all, you do business locally…you don’t sell on the net. In reality, you may want to rethink your approach. More and more customers are expecting businesses, even local ones, to have an online presence. Plus more and more neighborhood businesses are using the net to remain in touch with their customers, and inform them about special events and deals. Luckily, it is increasingly simple to create a webpage, and local business webpage design does not have to be flashy to function. Continue reading for some fundamental guidelines.

You only need a few webpages Unless you are in fact trying to sell online, your internet site should only be a few pages long. A Home page, an About Us page, a Services page and a Contact page is normally sufficient for most local companies.

Stick to the point Your subject material ought to include the fundamentals: your organization name, who you are, where you are, what you do, who you do it for, and why you are different and/or better than your competition. Summarize your company on the Home page, and use the other pages to expand further.

Make it consistent For any local company,the web page design should be consistent with the look of your bricks and mortar store. Use the very same designs and print styles as your business card or signage. A plain background shade, basic fonts and some photos of your store, your team and (if relevant) your product or service or examples of your services will be enough.

Keep it friendly Too often, local businesses go online and suddenly start sounding like a large corporation. You don’t have to utilize official language (unless of course it applies to your company)…build a rapport with your customers and visitors by keeping the tone chatty and light.

Keep it easy Check it is easy for website visitors to make contact with you by including comprehensive contact information on each and every page, possibly in the top header or the bottom footer. Include an e-mail form on your Contact web page, so individuals can fill it in and mail it off to you without having to open up their e-mail program.

If you’re unwilling to develop your own internet site for your local company, web design expertise can be had for a reasonable price. Check around with local colleges, or contact local web designers to find out what they would demand for a simple, small website. But, doing it yourself is easier than you imagine! There are several easy-to-use web design tools suitable for local companies, and you don’t need to learn any encoding or Html code to be able to utilize them.

For your local company, web site design is easier than you think! Observe these fundamental points, and you will be on the internet in no time.

Advertise your business on-line to your targeted audience with Facebook ppc advertisements. Discover how Facebook advertisements can really help your business with these facebook marketing tips.

How to Use a Facebook Page to Market Your Business

If you want to use social media to promote your firm, Facebook Fan pages are a wonderful way to begin. A Facebook fan page gives your business a personality on the web, beyondyour website, and enables you to relate with your clientele in a more personal, friendly way.

You are in all probability very familiar with personal Facebook profile pages, but Facebook fan pages are a whole different thing. A profile page is for you…a fan page is a profile for your corporation. You can include anything you want about your firm on your fan page, as well as post news and updates about your company, videos, press releases, Twitter updates, and even your blog feed. Some businesses, particularly small or solopreneur organizations, are even opting to use a fan page instead of a website. Some organizations are also using their fan page in place of a newsletter to communicate with clientele and prospects.

It’s painless to make your Facebook fan page. If you already have a profile, log in to your account and scroll down to the bottom of the page. Click on the ‘Advertising’ option, and select ‘Pages’, then ‘Create a Page’. Then you just follow the instructions and enter all your information, and publish your page. Add as much detail as you possibly can. Facebook ranks extremely well in search engine results, and in some cases your fan page may rank higher than your actual website!.

Just like with profile pages, Facebook fan pages can have applications on them. There are heaps of apps that can boost the functionality of your page, and add interest for readers. You can find apps that link your Twitter account to your fan page, that draw your blog’s RSS feed to your page, or gather and post customer testimonials. If you do a search for ‘business apps’ on Facebook you will find tons to choose from.

What’s a fan page without fans? Unlike your profile, you can’t send friend invitations…you have to invite people directly. You can get a Facebook badge, and position it somewhere on your website or blog where people will see it. When they click on it, they will go straight to your page where they will have the option of becoming a fan. If you send out newsletters or other mailings, include a note about your new fan page and encourage people to sign up as a fan…and offer them an incentive to do so. Reach out to friends and colleagues on other social networks also, and ask them to join your fan page.

If you want to see the most benefit from Facebook fan pages, use them regularly!. Begin discussions, post updates frequently, and now and then bring in some fun, off-business items that people will get pleasure from and distribute to their friends (who just might become fans!) Make your fan page an integral part of your marketing activities, and devote a few hours each week to updating and to communicating with your fans. Soon, you’ll draw more and more fans…and if you play your cards right, more and more business!

A business Facebook page is becoming an essential part of online marketing. Find out how to encourage visitors to ‘Like’ your Facebook page with these essential social media marketing tips.

Modular Exhibition Stands: The Real Advantages of Using these Exhibition Stands

So you’ve done all the work of organising your business for the next big trade event. You have informed existing and prospective clients of your presence at the show. Your microsite has people buzzing about your appearance. You have reached a decision on the theme on which to focus. The team to man the exhibition stand have been trained and visitor activities have been planned. Now you just have to decide what kind of exhibition stand would best serve your interests at the event.

The right modular exhibition stand will add the finishing touch to your marketing efforts. This short article outlines the main advantages of using modular exhibition stands.

Modular exhibition stands are made up of different sections so there is a degree of flexibility in how they can be arranged. They are particularly good if there is any question as to the size of the your stand area.

Modular exhibition stands look more sturdy than other types of stands, adding an air of professionalism to your exhibition presentation. Modular stands can also come with compartmentalized components within which you can create lit displays, meeting areas and specific areas for product displays. This flexibility can be achieved because modular stands are constructed from lightweight aluminium structures which can then be filled with a choice of materials to suit the requirements.

Company graphics can easily be incorporated into the design of the exhibition stand. A professional exhibition contractor can design a modular exhibition stand so that it has the appearance of a custom built stand. Having no true set format, a modular stand can give your display that edge it needs to stand out from your competition.

Another benefit is that modular exhibition stands cost less than custom built stands. The modular stand can look the part without costing the earth. They are also more quickly assembled than custom built stands.

The modular exhibition stand can function without using all of the components. The modular stand can be adapted to fit the space available which is ideal for businesses which regularly exhibit in different venues. Overtime the modular exhibition stand will provide a significant return on investment as it can be used over and over.

Unsure what type of exhibition stand to go for? Exhibition stand hire can provide you with an interim solution until you are ready to commit to having your own exhibition stand.