All posts by Molly Jamieson

Why web users do not want another social network

You’ve probably been using the Net for a considerable number of years now. You experimented with MySpace and LinkedIn and then Facebook came along and you tried that out. Then Twitter took off and you thought you would try and try that social network too.

And then in the past half a year or so Google decided to go into the arena with their new social network called Google Plus. The issue is that people have no need for another social network. It is too much to learn and absorb. With technology growing at an ever increasing rate it is almost impossible to lead our real lives as well as consume a 4th social media platform. Quite simply the human brain can’t stay alongside of technology.

And this is the difficulty Google has. They entered the arena too late when the early adopters of social media learned and shared all they could about the 1st 3 platforms.

Another fact that has been overlooked is that Google are above all a technology company. With their target technology they have not managed to educate the user on the best way to use their system. They have left the marketing and education up to the early adopters which is like leaving the responsibility of corporate web design to your kids.

Another thing is that Google Plus isn’t simplistic. With Twitter the idea of sharing 140 characters of what you do is not tough to embrace. Folks are typically stumped as to how to exploit the Google system.

The biggest gripe for me is that I can’t synchronise my updates from Twitter onto Google Plus or my updates from LinkedIn or Facebook. If Google wishes users to take on and migrate over to their system then they need to lower the hurdles which make adoption quicker and faster.

Let this be a warning for technology firms. You don’t always have to be first in the market but you also don’t really wish to be in fourth place either.

Molly Jamieson writes about corporate web design for Platonik. Their web site features many different corporate web design examples.

What is it like to be creative in this post-digital period?

People who use the word creative in their job description have always fascinated me.

The word always appears to appear on the job description of somebody in an advertising business or an artist involved in corporate web design. The word creative has a mythical quality about it that is supposed to awe folks who see the word. But what does it truly mean and what does a creative type of person do?

Well I have listed 7 ways that a creative type really delivers something of tangible value.

Sell product

Don Draper in the popular TV series, Mad Men, proclaimed, “you aren’t an artist, you sell products”. Which is an excellent summary of what a creative department in an advertising agency should be concentrated on. There’s little point in cute drawings, photography and words without actually selling the product in the advertisements made.

Change the status quo

Someone that is creative or has a creative endeavour helps to change the status quo. Music was always sold on vinyl and the compact disc until the Web came along. Then the company Napster made file sharing. Though technically illegal, Napster laid the groundwork and changed the way music was bought and the changed the music business for good.

A new way to sell things

Usually when you bought fruit you would go to the supermarket or a fruit shop. Today, there are companies online who will sell you a subscription and deliver fruit to your door every day.

A freshly discovered way to communicate

When mobile phones first appeared, people simply had a second option in speaking to folks. Then, by chance, youngsters discovered the ability to send short messages from telephone to call in the early 1990’s. This change the way folk communicated with one another and paved the way for lots of other short message communications.

A neater way to do an old thing

Advertising was always purchased and sold on the basis of a cost per impression. An advertiser paid for space in a paper or for so many thousand impressions on Internet advertising. Then Overture made the ability to just pay for advertising when a person clicked on an advert. This made advertising more accountable and measurable and accessible to anyone who had a Mastercard.

A simpler way to deliver

If you ever received guitar, piano or musical tuition as a kid, the common method of learning was via private instructor. With the advent of high speed broadband, service providers can now give lessons and instructions online through video learning. This always scholars to learn at their own rate and in their own time.

A design that makes it easier for people to use things

Now that people access Internet information from a P. C. , mobile telephone and keyboard-less gadget, designers need to design layouts for each platform to make it simpler for folks so they do not have to pinch and scroll. This is called responsive design.

In summing up, creative isn’t just a posh title any more. It’s a real skill which has business consequences. That’s the sort of creativeness I’d like to see and use.

Molly Jamieson writes about corporate web design for Platonik. Their website features many different corporate web design examples.

Driving behind the steering wheel of your internet business

Attempt to imagine that your site is an automobile or vehicle and your job is to drive it to its destination.

Knowing where you are going

If you were driving and you did not know your final destination, it would be catastrophic. You’d be a threat to other people. You would be going along a motorway and not know which exit to take, you would cause danger driving around a roundabout and you’d be putting your colleagues in danger. A map or plan is the business catalyst for success.

In business, there are several firms that don’t know where they are going and this is the most serious problem they have.

Get fuelled up

If you were driving from London to Manchester you would potentially fill your vehicle full of petrol. In business, think about the resources you want to drive your business forward. You want your plan; you need resources such as people and a selling budget. Fuel will get your from A to Z.

Observe the road limit

Speed indications are located at the side of roads and motorways to alert you when to drive fast or slow. They exist to guard you and other folks. Same as your online business. There are times to go faster and times to slow down. You cannot expect to drive at full steam all of the time.

Warning Signs

Warning signs exist to warn you of danger. Using solutions like Google Analytics can alert you of website traffic and conversion on your internet site. Similarly monitoring your leads and online revenues month on month are tell tale signs that will alert you when your plan is not going well or not.

Concentrate

There are lots of diversions when driving a vehicle or a business. You have got to concentrate and keep targeted on your own destination and not somebody else’s. There isn’t any point in criticising some one else’s goal to the detriment of your own.

Take breaks if a long journey

If you’re on a long journey, take a break. You usually need some time off to reflect, re-charge your batteries and recuperate for the reminder of your journey. Being energised is key to reaching your destination safely and happily.

Key a watch on what others are doing

The actions of other people can affect what you do. You need to keep an eye peeled for what other drivers are doing. Their actions can affect yours if you are not alert to the dangers. Think of how many large music shops like Our Price, Tower Records and Woolworths weren’t alert to consumers preferring to buy digital music on the internet.

You have reached your destination

And finally you have reached your destination. What now? Well you’ve got to make preparations for the following journey.

Molly Jamieson writes for Adobe Business Catalyst partner Platonik. Their web site features examples of internet shops using Adobe Business Catalyst.