All posts by Mattie Mcmillan

How To Easily Avoid Costly Internet Marketing Mistakes

Frustration. Overwhelming. Confusing. That’s the way internet marketing can feel when you’re just getting your feet wet in it. In a matter of days you’re spending in excess of 10 to 12 hours every day on the web without making any money for your so called ‘work’. Sadly, most people have a far greater chance of failing after maybe years of effort. And in the end they owe more than they did in the beginning. For someone who is already leading a difficult financial life, it can get even more devastating. A very common reason is people listen to and believe a lot of what the so-called “Gurus” have to say – that it’s all so easy. It seems a majority believes it takes little effort and tons can be made in a very short time. Nothing can be further from the truth. Yes there are millionaires who have made their fortune on the web, but they put their brains and sweat into it and made it work over the years by taking risks and applying what they learned. Nothing will ever get done if you only learn and never apply what you learn. Setting achievable goals and realizing there will be hard work involved is the smart thing to do. To be successful on the Internet, the rules remain the same. In this article we shall be discussing a few mistakes that early Internet marketers make and why you should stay away from them.

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The first golden rule of Internet marketing is that you cannot be lazy, not even a bit. Money that’s made online doesn’t come to you just like that; you gotta work hard and give everything to your goal. But there really is more to it than hard work alone. You need to be smart about working hard. That’s fine. But if you’re headed in the wrong direction than you’ll only be wasting it all. Learning techniques to drive quality traffic to your site is working smart. For instance, if you are into affiliate marketing, you need to get targeted visitors to your affiliate links. All online success dictates you maintain efforts on your business goals. Expand marketing by finding joint ventures, or start building a marketing list. In the beginning of your online business career, you simply must avoid being lazy. You can easily save huge amounts of time and frustration if you avoid the belief that IM success is possible with zero work. There’s no such animal called a ‘free lunch.’ But a related point is that you are able to outsource certain tasks, and that will allow you more time to grow your business.

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One other common error made by internet marketing newbies is to get themselves subscribed to many different marketing newsletters and find themselves exposed to hundreds of ideas and systems all at once. When you get too much information, you can end up not knowing what to do so you end up doing nothing. What happens then is that one’s inbox gets overloaded with lots of different plans, each pointing in a slightly different direction. Having too many ideas is as bad as having none at all; you become unable to act. The best thing to do in this case is to cut back on the number of lists you’re on; stay on the few that you think are most helpful and unsubscribe from the others. What you want to focus on is action, not information. Action makes you more confident about your abilities. It’s inevitable that you will stumble at certain times, but just keep at it and success will be yours.

Before you can find success with IM, you just might have to undo, or unlearn, some things you may think is true. Just give it a shot at putting into practice some of the less complex strategies you may know. And you never know, they may cause profits to happen. This could lead you on the path to your goals.

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3 Tips for Great Product Creation

The control that product creation affords a marketer quite often leads to extraordinary income. We have just a few excellent tips on product creation, and you’ll see just how hard it isn’t.

Realize, and this is important, the developing a product that’s your own and unique doesn’t require reinventing the wheel. For one thing you can improve on some product that already exists – depending on the situation. Another alternative is to put two or more products in the oven and out comes something new. Let’s do an example, you have some particular topic or subject, and you have three or four ebooks on that topic. You can simply take ideas from all these ebooks and create your own. You never want to outright copy, but you can use the information as a springboard to do more research and produce something new. Never do a cheap imitation or re-hashed job of content regurgitation. Ideas are all over the place, and of course it’s good to keep a lookout for what other people are doing. Your best source of unique information will come from independent research that you conduct on your own. The more you do something like this you’ll find that it gets a lot easier and won’t take as much time.

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Even something like a membership site can serve as a viable product. The reason for this, even though it’s not a new model, is recent advances in technology have made them so much more easy to implement. The average person views a membership site in a different way, and it really does help to create an impression that you’re an expert. The members will have a strong feeling of being part of an inner circle, which would be exclusive in more than one way. If you provide good value, your members will trust and respect you much more, and that can be profitable for you. You can upgrade the member’s area from time to time and give out upgrade options. It would be best to make a good effort to keep everything current and updated with regard to content. The best with membership sites is that they let you earn a residual income, month after month, giving you a consistent stream of profits.

A physical product has many advantages over digital delivery, even though the latter is very popular. There are many valid reasons for the increasing popularity and viability of physical products. It’s normal and no problem to charge more for physical products because they seem more valuable. Many Internet marketers have taken advantage of this opportunity and have offered their customers the choice of buying physical products such as DVD’s, CD’s, hardcover books, along with the digital version. You can easily create a product that comes in both audio as well as the video formats, along with a main manual. It’s really not hard to do this, and it takes a little more setup time, but the profits in this model make it very worthwhile.

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Lots of marketers feel they’re not ready for product creation, so maybe start with something small and work your way up.

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