Bad Landing page designs stick out like sore thumbs on people’s websites.
when trying to creating a landing page, the first time can prove difficult if you have no experience.
Getting caught up in the technicalities is what causes people to lose grasp of what they should really be focusing on, especially if you do not know the founding principles.
If you want to maximize your conversions, follow these tips to-a-tee and you will be off to a good start.
1. Feature a variety of Advantages
You cannot expect to win them over with just your status. You need to satisfy your audience’s desires and answer their questions of “What will I gain?”.
Don’t do anything without first making clear what it is about your product that they want, how will you make their lives easier?
The reader won’t add it all together by himself, You need to do it for him. State the relation between what the product does, and how it will simplify their lives.
The level at which you reach your audience and their current hardships, is ultimately what makes your landing page design more effective than a rival’s.
2. “Easy on the Eyes”
Whoever is viewing your landing page is most likely not there to read. They are vaguely searching for something without much intention on staying on one page for too long.
If you do not feature a format which makes it easy for them to analyze your page, they will find their way out quick.
Make sure that you organize your content so that everything is simple and to-the-point, and easily picked up on.
3. Scroll down
Think of your most compelling advantages.
Make sure that you keep everything compelling “above the fold”, this will be your introduction is the first step to winning over the consumer.
If your asking them to buy something, or leave their contact information, the battle is winning them over as quickly as you can, and interesting them in reading a more detailed elaboration of your claims.
4. Don’t let them escape
Your landing page design needs to be free of any distractions that could be counter-productive to your cause.
If you have too many things going on at once, this will draw attention away from your final goal and confuse the audiences as of what direction they should go.
Stick to one goal and limit their options so that everything points in the direction of you custom landing page’s ultimate mission.
This is what will make you your money. It all comes down to the CTA button to get them on-board. You’ve got a good product, you’ve established why it’s a good product, now its time to let them find their own way. Right?
This is the most important part of any landing page. The Call-to-action is the final step of the process. You’ve won them over, they want the product, now they are going to find a way to buy it, right?
You can’t leave it up to them. Your job is to hold their hand all the way through the entire process and tell them exactly what to do, while they are still inspired by your awesome sales copy.
People are not likely to buy on their own accord. You need to give them everything they need to get the process done and over with, while they are still day-dreaming about what you product could do for them.
Sooner or later, reasoning will kick in and they will find themselves out of the impulsive daze your landing page design catalyzed, that is why you need to feature a big, strong CTA button so that they can act while they are still in a spending mood.
Have you noticed the effects of smart phones on society. As smart phones progress, a growing percentage of people have no use for a computer these days.
This means that you need to adjust your landing page design to these people’s need, in order to maximize the amount of people you service.
You need to take this into account and make your landing page design easily maneuvered via smart phone.
Keep this in mind so that you can prepare and not miss out on these possibilities.
The time is now to adjust for these people’s needs, or else you risk losing out on a substantial amount of business to your competitors.