Recently, I read a post on Facebook, written by a gentleman who has realized a good deal of success in Network Marketing. He was complaining about the fact that Twitter does not work well as a tool for business building anymore. He had previously tried to use it for building his business but was frustrated with the outcome and came to see Twitter as nothing more than a bunch of people that were always talking past each other.
While I agree that if you jump into the main Twitter stream at any point in time, you’re likely to see a plethora of marketers shouting “Look at me! Look at me!”, without providing a whole lot of value or interaction, however, you can still use Twitter you build your MLM business successfully.
Network marketing is a relationship business. It always has been and always will be. Technology is incredible for helping to create leverage and facilitate the development of relationships, but it cannot replace one-on-one human interaction. There are very few network marketers that have been able to successfully build an organization by solely using technology and I’ve yet to meet even one that has been able to create any significant downline duplication. So, as with any tool, Twitter can be useful, but it doesn’t replace the human connection.
One of my favorite techniques is to use a tool called Tweet Adder. It has a number of great features, but one of the best is the ability it gives you to search for Twitter users within your target market and to follow them automatically.
One of the ways I do this is to search for users that are already following other leaders in the network marketing industry. It makes sense that if they are interested in what successful Network Marketers have to say that they will also find DaleHorton.TV to be a useful resource.
Generally, I search for users until I have a list of about 30,000. That sounds like a lot of work, but with Tweet Adder it only takes a couple of minutes to generate the list. Once I’ve compiled the list, I begin to follow those users automatically through Tweet Adder. Each day, I open Tweet Adder and click on a button to start following those users. I follow about between 900 and 1,000 each day.
If you’ve been using Twitter for any length of time, you know that a percentage of users will follow you back as a courtesy. I find that about 20 percent of the people that I follow, follow me back. When they do, they receive a message asking them to connect with me on Facebook, where I’m better able to develop a relationship with them. I receive about a dozen friend requests per day from people that I’ve met through Twitter. These are all folks that are responsive, that are part of my target market, and that tend to be good prospects for my business offerings. Additionally, by following me on Twitter, they begin to receive the content that I create on a daily basis to provide value to them and their own businesses.
This is just one way that I’m using Twitter. During the upcoming weeks, I’ll share some more of my strategies that you can use for building your own MLM business.
Dale Horton is a husband to a amazing wife, a father to two amazing children, and has a passion for empowering home-based business owners. To learn the most powerful factor to the success of your MLM business, Click Here.